"Staging Really Works" (from a satisfied seller)
Dan Phillips, a Realtor in Eureka, California shares a great story with us about the powerful benefits of home staging, combined with motivated sellers and a smart listing agent.
Thanks Dan for this positive endorsement of home staging! And thanks to Active Rain for featuring it on the main page :-)
The local Ford dealer, Harper Motors, provides a shuttle service for it's clients while their vehicle is being serviced. The Explorer was ready for an oil change and new tires, so I dropped off the car and walked over to catch the shuttle.
I was the only person on the shuttle, leaving the dealership the shuttle driver asked me what business I was in, I replied 'real estate'.
The driver smiled and said; "we just sold my parents home in the 'Bay Area' and I learned something new about the real estate business", he added the word "staging".
He related that he had paid to have the home remolded before putting it on the market. It was very dated. The family 'cleaned out' the home before the remodeling started.
When the remodeling job was completed, the now vacant home was ready to list. The listing agent was an 'old friend' of the family who was very firm about having the vacant home "staged". The driver accepted the agents advice and paid the $1,200.00 fee for staging. He also accepted the agents advice on pricing the home.
The driver continued that 27 day's after listing the home, the check was delivered to him for the sale of the home.
His comment; "Staging Really Works".
I know that his agent put a lot of effort into the sale but the driver gave the credit for the fast sale to having the home 'staged'.
Comments(20)