Neutralizing the Subconscious Mind through Staging
Staging a Chicago Home is about de-personalizing the home, allowing that home to be viewed by the potential buyer(s) so that they can imagine themselves being in that home versus being distracted by what is in the home and not allowing those visions/dreams become a reality.
One of the ways to neutralize your Chicago Home is if you are serious about selling your Chicago Home is to remove the bold or dark colors and put light soft neutral tones in place.
Another is to declutter your home and take the “busy” off your walls.
One of the final changes that these sellers did do was to finally paint their walls in a neutral tone and remove the orange hue from their walls. They didn’t do it early on because they just painted the walls without talking to a Realtor® prior to painting.
This is the property Dining Room before. Do you see all the items on the wall?
Do you see the Christmas decorations on the table?
Neutralize. Seeing all these items just pushes your home out of the mindset of the home buyer!
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