Dynamic Email-Helping You Keep Leads

Today many people use the Internet to search for real estate. If you have a website it is likely that many people visit your site while searching for homes, or if looking for helpful information. One way to capture these prospects is to create a lead generating form that gets them to register with your site. You could offer valuable information like a home buyers guide, a free market valuation, or the ability to search your IDX to find homes. Whatever lead form you use, it is a good idea to respond to these leads as quickly as possible. Set up a generic auto-respond email that is personable, with a solid subject line that will spark interest-for instance use their name in the Subject line-that will more likely prompt a response if this is your first correspondence. Make sure you use plain text until they have responded to your emails, that way they do not go to spam. Also keep in mind some ways to generate a response to your email, like asking for additional details for their real estate needs so that you can best assist them, or again offer some free useful information like a newsletter, etc. Make sure you allow people to un-subscribe as well, that way they feel that you are not just spamming them. Also if they leave more information such as a phone number go ahead and call as soon as possible, be the first responder and you will more likely to keep the lead! If you need help creating a dynamic email campaign we can help at Virtu-Assist. Please feel free to contact us if we can of assistance!