At times I think our new landscape of real estate is all about "what happened next" and then some. Today was one of those days. It began in the office with another one of those watercooler conversations about why NOT to use social networking. You all know the lines: no time, no energy, no return on investment, my clients prefer face-to-fact contact... etc. Given I write a column about it, I am like a magnet for comments and questions. I listened without comment, got my hot water for tea and went back to making appointments for showing selling a home today to new clients from Massachusetts ready to make a lifestyle change.
Fast forward to being in our real estate car this afternoon. Imagine two boomers on their iPad in the back seat busy searching, messaging on Facebook and using google maps to make sure we did not miss a beat or their dream home. It turns out their daughter let them know one of her classmates was in Santa Fe visiting their parents. Within seconds, our clients had their daughter's classmate parent's home on their screen and it turned out it was the neighborhood we had selected to show homes. Within a few more seconds, they had a message in Facebook giving the subdivision rave reviews.
Ok, here is what happened next... they are going to write an offer. What made the difference? Like most of our boomer clients, they do not fit the stereotype many folks in our profession have of them. They are adapting and using these tools to gather information from many sources to help them make buying decisions. And they know, like them, we are learning too.
What is your experience? What do you see happening next?
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