Property owners Demand more from Realtors today - Here are ways you can get their attention
Listing presentations used to be printed and displayed in a binder. Realtors used to be considered “tech savvy” if you had a personalized listing presentation, with your sellers name and property address – one for you and one for your seller – you could say “if you will flip to page 2 you will see my comparable market analysis, notice page 3 is information about my brokerage”. Oh the good old days… .
Times have changed, real estate professionals today are doing listing presentations on mobile devices. This “mobile device” used to be a laptop, today the definition of a mobile device in the real estate space is a tablet, like the Apple iPad or Motorola Xoom. Using the iPad can help you create a beautiful listing presentation including apps like Keynote or Pages. You can touch to play, manually swipe between pages and narrate your presentation.
Today real estate owners expect Realtors to go above and beyond a flashy presentation, needing to know exactly how their property will be marketed to bring in fair offers. “What will you bring to the table to earn your 3 percent commission fee?” 5 years ago a savvy REALTOR® included glossy Just Listed/Just Sold postcards or flyers in their presentation, coupled with an ad in some print publication – yes, I did say print. Today, over 90% of consumers start searching for new homes online, so real estate marketing requires Realtors to have a strong presence on the Internet.
I recommend this to Realtors:
A couple days before the listing appointment you should drive the property area, subdivision and neighborhood and take video with a high quality camera (eg. iPhone 4/4S, Kodak Zi8, or Canon T3i) – get video outside the house, the neighborhood, traffic patterns, community center, park, cross streets, distance from the freeway, local businesses, golf course if applicable, schools and of course – shopping. I would then go home, and
- Edit your recent video footage of the property [music, transitions, effects, narration, call to action] with Apple iMovie, Adobe Final Cut or Microsoft Windows Movie Maker.
- Optimize your video for keywords you want it to be found for.
- Upload your video to Vimeo and YouTube including tags to show the video's content.
- Include the address subdivision and submarket of the property.
- Target keywords on your ePropertysites.com or WordPress blog for Bing, Google and Yahoo! to index.
What you want is to go into a listing presentation appointment having already done all this work. Attempt to get the seller to search for properties as if they were buying.
Watch them search Bing, Google and Yahoo! for homes in areas they like. Chances are they will search their current neighborhood, and if you have setup their listing good enough beforehand, they will see their own property, ON THE FIRST PAGE OF GOOGLE, WITH VIDEO. Once they realize you have targeted buyers, you will have won the listing.
Just be sure to have a printed copy of the listing agreement for them to sign.
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