Writing those ads and property descriptions gets harder and harder it seems. There are may good resources out there that can help and an LA Times article last week has motivated me to re-visit the issue.
The Dec 17th LA Times had a great article about the wording used in real estate ads. Everyone should take a minute to read it. One that always impresses me is the "motivated seller". As if listing their property wasn't enough indication of their "motivation".
"For example, a Canadian professor, as part of a broader study on real estate sales patterns, found that homes where the seller was "motivated" actually took 15 percent longer to sell, while houses listed as "handyman specials" flew off the market in half the average time."(LA TIMES DEC 17th)
Words like: Quality, Value, Service, Caring and Integrity are said to be avoided like the plague in any type of advertising because of their over-use and potential, negative impact. Stating in an ad that you were a "caring Realtor with integrity" may make the reader question your motivation and need to state what would be presumed in the first place.
What words have you had great success with?
Any that you find to bring certain death to an ad?
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