Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
Curious as to what others in your profession think about a certain product or tool?
AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
Broken down by categories and subcategories for easy finds
Get an unfiltered look at what real users are saying
Leave a review yourself for others to benefit from
Add new products as you use them and gain points for doing so
ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
Watch short tutorials on updating your photo, inserting a hyperlink and much more
Sign up for the Daily Drop so you don't miss out on AR's daily happenings
Find answers to most FAQ's
Whatever it is you're into and wherever you are, AR surely has a group for you to join.
Brand, off the wall, specific subject matters…whatever it is you're looking for.
Each time you write a post you can syndicate your post to 5 groups.
And if by chance you don't find what you're looking for, start a new group today!
Get your content in front of more eyes
Search by location or type
Feel free to start your own group
Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
We're always hearing about thinking outside the box for innovative ideas and new business concepts. And, many website designers and real estate professionals are very focused on links coming into their sites from other sources for SEO, Search Engine Optimization.
Incoming links are quite important for SEO, however, links within your site, Internal Links, are very important as well.
What Are Internal Links
An internal link is one you place on your site that takes the site visitor to another page of your website. It's passing them along internally. Who would know better than you what a page is about, the information you've placed there and its value to your site visitor? Internal links are important for more than one reason:
They help your visitor to find the information they want.
They help the search engines to crawl your site efficiently and relate pages by information.
They pass link value from one page to another, meaning linking from your home page to another page on your site passes some value of the links into the home page on to the page you've linked to internally.
They improve the overall usability of the site.
An Internal Linking Strategy
Page Analysis - Whether you're starting a new website or working with one you already have, you should develop an internal linking strategy. The purpose of this strategy is to determine the focus of different pages and the value of each to the site visitor. For each of these pages, look through your current content, especially from the Home Page, and see where a mention of this page would be relevant and help a site visitor to move through the site to the information they seek.
Example: You have an internal page focused on the local property inspectors and their contact information. You have another page that discusses how inspections work and another that mentions inspections as related to repair negotiations. You could place a link in each of those pages taking the site visitor to the page about inspectors.
Anchor Text - Anchor text is the text of the link. Using our previous example, we might use this text to link to the inspectors page: "Our area home inspectors' information." You definitely want the link text to be relevant to the page where it's taking the visitor, even incorporating keywords used in the title and content of the target page.
Sticky Sites - A "sticky" website is one which holds onto its visitors. They don't come to one or a couple of pages and bounce away. When you provide relevant and helpful internal links to direct your visitors to the information they desire, or information they didn't know they wanted but do when they see the link, you're improving your site for not only visitors but search engines.
RealtySoft Makes It Easy
In fact, a great deal of internal linking is done for you when you first set up your site and tell RealtySoft which neighborhoods you serve in your MLS.
In the image we see just a couple of places where the RealtySoft system inserts your neighborhood name links to information and search pages about each neighborhood. Of course, you can also edit the link anchor text and page titles easily as well.
Take a look at your real estate website, especially your most important and frequently visited pages, and do some internal linking to make your site more valuable to visitors and get a little search engine clout as well.
About Jim Kimmons:
Jim Kimmons, with more than 16 years experience as a licensed real estate agent and broker in 3 states, is a consultant to Realtors in how to use technology to market and manage their businesses. He has also written books and eBooks on Internet marketing and real estate. Jim is RealtySoft's chief evangelist and is a compensated regular contributor to the RealtySoft.com blog.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.