Real Estate Business Doesn't Have to be an Oxymoron

One of the things I have always done is set goals; short term, long term, stretch, and stupid.  The best part about the process is not only the goal setting process, but also the evaluation process.  It is only natural to evaluate goals on a monthly and quarterly basis, since that is how results are usually measured in the business world on the P&L.  Since business is my background it seemed to make sense that this skill would translate to the Real Estate business.  However, when I decided to make Real Estate a career, I was amazed by the number of people in the profession who not only did not subscribe to a goal setting process, but also did not have an evaluation process.  Running a 20M business is a little different than running a real estate practice, but the business skill set seems to work either place.  I set up my business plan with my fiscal year matching the calendar year, so for the past quarter I have been able to start the goal setting process for 2008, and complete the evaluation process for 2007.  There have been many challenges in the business in the past year, but by understanding the real estate business as a business has provided clarity for practitioners, buyers and sellers alike in 2007.  My forecast for my personal business will be completed soon....now back to my forecast for the Real Estate market in Franklin, Tennessee.  Somebody once said that a goal is a dream with a plan; nothing like a good dream!!