Rose Parade PASADENA, Calif

CL KEEDY ELECTED PRESIDENT
OF 2008 TOURNAMENT OF ROSES®

Keedy Announces Passport to the World's Celebrations
as Theme for 2008 Rose Parade

PASADENA, Calif. (January 18, 2007) - In a ceremony today, the Pasadena Tournament of Roses Association's Board of Directors confirmed CL Keedy as President for the 2007-2008 Tournament year. Keedy will provide leadership for the 119th Rose Parade and the 94th Rose Bowl Game on Tuesday, January 1, 2008.

President Keedy revealed Passport to the World's Celebrations as the theme for the 119th Rose Parade. "I chose Passport to the World's Celebrations as the theme for this coming Rose Parade because New Year's Day is a global celebration of the year to come," says Keedy. "The Rose Parade provides the perfect opportunity to showcase traditions from around the world. I am passionate about this because growing up overseas I was exposed to a variety of different cultures. It made me appreciate foreign traditions and celebrations as well as those within the United States."

"Every year on New Year's Day, the Rose Parade provides the world with a passport to our celebration and I want our Parade to give people a glimpse at other festive traditions around the world," he adds. "It will be fun for our global audience to see the traditions of their culture parade down Colorado Boulevard on New Year's Day."

"The Tournament of Roses remains committed to delivering an exciting, colorful and fun-filled celebration for New Year's 2008," he says. "I am pleased to be part of a team of volunteer members who are working to continue to evolve the Rose Parade and the Rose Bowl Game into events that are responsive to the needs of our viewers, broadcasters and sponsors."

CL Keedy has been a volunteer member of the Pasadena Tournament of Roses Association since 1975 and was elected to the Tournament of Roses Executive Committee in 2000. Throughout his extensive Tournament career, Keedy has served on, and chaired, various committees including Budget and Finance, Business Development, Game Policy, Government and Community Affairs, Guest Luncheon, Membership, Music, Parade Operations, Personnel, Post Parade, Public Relations, Queen and Court and Real Estate. He has also served on the Pasadena Tournament of Roses Foundation Board and has been at the helm of the Tournament's recent strategic planning process.

In addition to his many years as a Tournament of Roses volunteer, Keedy's community involvement includes being a member of the Optimist Club of Pasadena, a former member of the Pasadena Rotary, AYSO referee and a graduate of the Pasadena Police Department Citizens Police Academy. He also serves on the Board of Directors and is a Medical Council Member for the Huntington Medical Research Institute. Professionally, Keedy is the owner of a Jackson Hewitt Tax Service Franchise.

Born in Norfolk, Virginia, while growing up, Keedy spent two years in Heidelburg, Germany and five years in Hong Kong and has continued to travel internationally for business and pleasure. Keedy earned his Bachelor of Arts in History at the University of California at Irvine. He then went on to earn a Masters degree in International Relations and a Masters of Business Administration from the University of Southern California. He and his wife of 27 years, Adrienne, reside in Pasadena, California. The Keedys have two children, Amanda, 20, and Neil, 17. An avid history fan, Keedy enjoys collecting King Arthur books, reading, golf and skiing.

The 119th Rose Parade themed Passport to the World's Celebrations will take place Tuesday, Jan. 1, 2008 at 8 a.m. (PST) featuring majestic floral floats, high-stepping equestrian units and spirited marching bands from throughout the world. Following the Rose Parade, at 2 p.m. (PST), the 94th Rose Bowl Game will feature an exciting match-up between two championship teams, once again showcasing the best of collegiate football. For additional information on Tournament of Roses please visit the official website at http://www.tournamentofroses.com/.

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