Why You're Missing the Boat
Did you know that almost everyone these days starts their search on the web? I'm sure you did, but have you actually stopped to think about what this means for you? Most agents haven't - at least this is what I assume from looking at the websites that are out there. Most agents are relying on the IDX interface to convert their leads for them. The problem with this is that people sign up for the IDX on only one site and then they keep searching. If you don't happen to be the first person they saw, then they didn't sign up for your IDX and you have missed the lead because you're not offering anything different than what the other agents have.
How Fast Are You?
The other thing I see agents failing at on a regular basis is following up on those internet leads. It is an instant gratification world and if you are getting back to your leads 24-48 hours after the lead came in, you're missing the boat big time. People want an instant answer. And you can't always be there to offer it, but there are systems you can put in place to help you.
The Secret to Conversions
If you hope to convert your website lurkers into leads, then you had best have a plan in place to get them there. You need both lead conversion tools that offer people something of value to them in exchange for their contact info, and autoresponders that respond immediately when they ask for more information. If you don't have these two critical factor items, you can kiss your leads goodbye because someone else who has these tools will be converting them into clients - not you.
This Is Just the Beginning...
OK -so those are the technology pieces. And they are important. But more important is the content. The content is what actually gets them to bite. And then, it's all about the follow-up and consistently getting your message out there to draw more people in. It's a whole process.
Free Webinar
If you'd like to know more about what it takes to turn your website into a Lead Generation Machine, sign up for my free webinar. In it, I'll take you through all of the steps it takes to make your website work for you. This content-rich webinar will teach you more about internet marketing in one hour than you could learn from taking many courses online - and even better yet - it's specifically targeted to real estate business. You won't find anything else like it! In it, we'll cover:
Turn Your Website Into A Lead Generation Machine!
Join me, Kelle Sparta, the expert on creating (and profiting from) relationships, as I teach you how to create relationships online - without ever having met the prospect. I've been practicing these techniques for years on my own website and now I'm going to teach you something I've never taught anyone before!
You'll learn the art of:
- Separating Yourself From the Competition and How to Get People to Work With You
- Getting Leads To Your Site - And How to Make Them Stay!
- Converting Lurkers Into Leads - Making the Most of the Leads You Already Have
- Getting the Flow of Leads to Come in Consistently So That Your Pipeline of Business Is ALWAYS FULL.
And Again June 29 - 12PM-1PM Eastern (9-10AM Pacific)
https://www3.gotomeeting.com/register/498392550
And Another Free Webinar the Same Day
Complimentary Business Planning Webinar Coming Up
For many more ideas to incorporate into your business plan, catch Carla Cross' webinar on the same day, June 28, at 2pm EDT (11 am Pacific). She's going to help you polish your business plan so you'll be sure to reach your goals. We'll take a magnifying glass to your business, to see how you're spending your time and your money, and She'll make recommendations to save you both. She also has the three best strategies to make 2012 your best year yet. For more information,click here.
Carla Cross, CRB, MA, is an international speaker, writer, and coach, specializing in real estate management. A National Realtor Educator of the Year, Carla was recently named one of the 50 most influential women in real estate. Join her newsletter community, and receive Carla's new eBook, Getting to Yes: Ten Tools to Remove Barriers to a Decision. Contact Carla at 425-392-6914 orhttp://www.carlacross.com.
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