The longevity of your real estate business relies a lot on the marketing plans you utilize to promote it. However, due to the stiff competition present, every little marketing strategy contributes a lot towards brand awareness and attracting clients to either ask you to help them buy a house or sell their house.
Email marketing
Many of you are obviously aware of the power of email marketing. This is the very reason why many of you have lists of past and possible clients whom you send newsletters and other promotional matters. You may be conveniently attaching links to your website via your signature. The same way goes for some graphics and text you put on your messages. How about your staff? Be it known that their emails can also be effective marketing tools. Their contacts may be very different from what you have in your phone book. That is why it is an imperative to instruct everyone in your team to build links towards your website. Let them carry your brand in their personal and business-related emails.
Social media marketing
Do you maintain social media accounts such as FaceBook, Twitter, Friendster, and others? You might already be using them as marketing platforms, but difficulty in switching platforms is a problem you might encounter. There are applications that you can use to effectively manage your social media accounts. A popular example is HootSuite, a social media dashboard that allows you to manage multiple social media profiles without changing windows. It is also an effective platform to schedule tweets and messages, thus, your followers and friends can get updates even when you are actually gone or away from your computer. Other social media networks that can be controlled over Hootsuite include LinkedIn, FourSquare, Google+Pages, MySpace, WordPress, and Mixi. Its great Apps Directory contains other valuable tools that can increase your real estate business’s presence in the cyberspace.
Snail mail marketing
If you think sending snail mails is a little passé due to more advanced technologies to get your messages sent, think again? Do you know that there are consumers who are more interested in reading snail mails than electronic messages? Why? The simplest explanation lies on the more personal feeling associated with reading snail mails. Consumers believe that snail mails are more personal than those emails that can be generated by software in an instance. Your real estate business including the properties you sell might get more noticed than ever before through this conventional marketing method requiring your little efforts.
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