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Why video is a good idea... don't miss the boat!

By Nathan Strauch

Services for Real Estate Pros with Hot Shots Digital (HotShotPros.com)

July 27, 2012 08:56 AM

Video is very important to use in all business, but in real estate it's imperative that you do it because of the amount of competition out there. And for those who are using video, many are not doing it correctly. Just having a video is not always a good thing... especially when it's done poorly or looks too average. The following video explains what video does for you and why it's so important to do it the right way.

PLEASE NOTE: The following HotShotPros Video was produced by yours truly... even the ugly bald guy that is depicted here is well... "ME". (Sorry about that, the Actors were on strike that day... lol)

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Bob Crane

Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI

Forestland Experts! 715-204-9671

Thanks for the reminder Nathan, I know that I need to do more video, its a medium that I have a hard time with, both the production and the getting used to seeing myself on camera, but I just have to get out and do it.

Jul 27, 2012 11:54 AM

Nathan Strauch

Hot Shots Digital (HotShotPros.com) - Denver, CO

Colorado Real Estate Photography & Video

You bet Bob. It is difficult to be in front of the camera, especially when you're editing it yourself. We are all our worst (or best) critics. The biggest thing to remember is... just do it. In time you'll get good at it. I guarantee it!

Jul 27, 2012 01:50 PM

Rocky Tkacz

Keller Williams Elite Peninsula - Newport News, VA

I did the just do it! and now my video is always found when you search videos but it is poorly done and that is the one that continues to rank.

Jul 30, 2012 10:06 PM

Hi Rocky,

This is a very common issue. The best thing to do is to leave the video up and running, but produce a better one. If it's a Youttube video, you can easily place annotations over the video to redirect them to the better video.

It's also important that you syndicate your new video correctly and optimize it so that the search engines eat it up.

Good Luck, and Let me know how it goes!

Jul 31, 2012 12:15 AM

Jeff and Lee Ann Mix

Orange Realty Group - Las Vegas, NV

Las Vegas Homes and Short Sale Agents

I want to turn my focus to concentrating mostly on Video. With SEO on google, they can change their algorithms and a year of work can be down the drain. At least with video you have a tangible product to fall back on.

Aug 09, 2012 10:19 AM

That's very true. SEO is huge with video! It not only makes buyers and sellers trust you... but also makes Google and the other search engines love you. But just like in the video above... it only works if you do it right. I could go for days on that subject though. I wish you well, and if you need any advice or help... feel free to ask. We're all in this together!

Aug 09, 2012 10:29 AM

Rhonda Duffy

Duffy Realty of Atlanta & Rainmaker Realty - Milton, GA

#1 Retail Listing Agent in the U.S.

Actors are so unreliable- LOL. Great post- Great video. Thanks for sharing.

Sep 16, 2012 09:24 PM

Why video is a good idea... don't miss the boat!

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