Everyone in real estate has a website, that is a given... but do you know how effective it really is? Are you optimizing your CEO with the proper tag words and content? Do you know where your traffice is originiating from? How many minutes does each person spend on your site? How many pages do they visit?
GOOGLE ANALYTICS... ARE YOU TRACKING & OPTIMIZING YOUR WEB TRAFFIC?
I subscribed to Google Analytics abput six months ago, and was amazed at the kind, and depth of information I could garner from this and how it could help me customize my web site based on the statistics it revealed. Its a great way to monitor your website to determine what areas need changing.
Google analytics is a free service that generates detailed statistics about the visitors to a website, aimed at marketers. It can track visitors from referrers, including search engines, display advertising, pay-per-click networks and email marketing.
From the Dashboard, you can track:
•· # of visits
•· # of pageviews
•· # of pages per visit
•· Bounce Rate
•· Average time on Site
•· % of New visits
It also allows you to see view a graph where the traffic comes from:
•· search engine
•· referring sites, or
•· direct traffic.
It also displays Content Overview with Top Landing Pages, Top Exiting Pages, and Keywords used.
By studying the statistics I discovered what the average time spent on my website was, what the top landing pages were, top exiting pages were, how many visitors visited a specific page of my website, which I then identified and changed.
All these statistics determine a very important number called the "bounce rate." The bounce rate is determined by the time someone actually spends on your website. The lower the bounce rate, the better.
Google Analytics implements "page tag" referred to as the Google Analytics Tracking Code (GATC). This GATC acts as a beacon, collecting private visitor data and sending back to Google for processing.
In addition to broadcasting information to Google services, the GATAC sets first party cookies on each visitor's computer. This is used to store anonymous information such as whether the visitor has been to the site before, or is a new or returning visitors, and what the referred site was, e.g. search engine, keywords, banner, email. Etc.
High Profile Sites using Google Analytics
Google Analytics is used in 3813, or 38.13%, of the 10,000 most popular websites (as ranked by Alexa Internet) ordered by popularity, as reported byBackendBattles.com
I monitor my report every day on Analytics to see the pages people are spending more time on, where the traffic is coming from and what people are actually looking at when they visit my website. This allows me to track, monitor and correct any pages where people are not spending more than 1 minute viewing.
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