Are you giving your very best?

Being the Best We Can Be in 2008! Dress for Success: I've read many articles on dressing for success in business, and I did say business. If you take a look in the mirror, what is your first impression? In today's market more than ever before, how we dress is so very important. Buyers and sellers alike are very educated, the competition is fierce with 1200 REALTORS in Madison alone, and the bottom line is, we are professionals no different than Doctors, Lawyers and Surgeons. We want to portray an image that embodies trust and respectability while putting the potential customer at ease and comfortable discussing the details of a very personal purchase. The bottom line for all agents is having an intimate knowledge of the market you are handling. The image you as a real estate professional presents should stand up to your clients' closest scrutiny. The physical image shows that the agent respects him/herself and his or her clients. It tells those clients that you are well organized, detail-oriented and professional. Give yourself an honest assessment, and remember our reputation is our brand. We Play a the Level We Practice: An Olympian trains 4000 hours for a 2 minute event! How powerful is that to think about? How much do you practice? If you have not achieved success in Real Estate, maybe its a great time to examine how much and at what level you are training! Do you casually peruse a script while your favorite game show is blaring in the background and one hand is in a bag of chips OR Do you dress for success, stand up, tour a co-workers home, present a CMA and review the contract, the whole time handling the objections of your fellow agents on price, commission, etc. WHILE BEING FILMED? Find another agent in your office to role play with, you will find your presentations become much more efficient, and effective. Average commission is about $4700, plus your time and money of getting the lead! Are you practicing on your prospects? That could be an expensive lesson! Market Expert: Do you know what the absorption rate is in your neighborhood? How many homes have sold in your city in 2007? How many active listings are there? What is today's interest rate for a 30 year fixed? What is the median sales price in Dane County, and how does that compare with the rest of the state? The Country? What has been the appreciation of single family homes in Sun Prairie ‘06-'07? What is the biggest piece of local real estate news in our market? The Country? Are you a Real Estate Agent, or a Real Estate Economist? In 2007 Gary Keller really pushed how important it is to know your market, know your numbers, and understand how to interpret that into a user friendly conversation with prospects and clients. Just spend 15 minutes a day looking at stats and your market knowledge will grow, which will help position you ahead of the competition. The importance of this has encouraged a new monthly class called "Market Expert" where we will examine our National, State and Local economy, and learn how this information correlates to our real estate practice. Please join me Wednesday, January 9th at 2:00pm for our first class. Keller Williams Realty Madison Crossroads-2601 Crossroads Ste. 130 Drive Madison, WI 53718 Coached to Excellence: If you are not in some form of coaching, whether it is with myself, MAPS (Mega Agent Productivity Systems) or a third party coach, its a great time to start. Coaching is KW's secret to success, 30 minutes bi-weekly will change your life, your business, and will keep you focused on what's important. I will be contacting you all and requesting that coaching becomes part of your strategy for 2008. Walking the Walk: Finally I just wanted to say thank you to all, I appreciate your commitment to excellence. The WI4C2TS will guide you through all else... 

 

WI4C2TS
Our Belief System in Action...

Win-Win. . .	or no deal
Integrity. . .	do the right thing
Commitment. . .	in all things
Communication. . .	seek first to understand
Creativity. . .	ideas before results
Customers. . .	always come first
Teamwork. . .	together everyone achieves more
Trust. . .	starts with honesty
Success. . .	results through people

 

Success to all in 2008! Sincerely, Brett Boettge