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Real Estate Technology is in - According to Realtor.com

By Adam Brett

Real Estate Agent with The Adam and Eric Group 01499486

January 24, 2008 04:16 AM

I am sitting at the Mastering Real Estate - Marketing and Technology Workshop by Realtor.com. I was invited as an award recipient and decided to go even though I know they invited me to show the workshop attendees - 'Hey look - this guy can do it so can you.'

But, while I listen to Max Pigman - the VP and Speaker for Realtor.com, he makes some very good points.

The basis of the seminar is how technology is taking over. Text messaging, online information, how to interface with consumers.

Then next generation is becoming more and more tech savvy inherently. They are not going to school for this information, but it is becoming integrated into society.

technology

Social Networking is a huge trend. Myspace has over 100 million accounts. This is in theory 1/3 of the population of the United States. They are the next home buyers and sellers. Their parents are the current market and are being influenced by their kids.

For these reasons we are seeing agents who break away from the traditional model of Real Estate sales hold a market share. They are coming into the industry with fresh eyes and a different perspective.

Consumers want information fast and wherever they happen to be.

Active Rain is a great start but don't stop here. New tools are being produced every day.

Adapt and evolve - you will be way ahead of the curve.

Adam Brett
RE/MAX NOC
Fullerton, CA
714-496-8116
800-977-ADAM

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Rate A Home - Saugatuck, MI

Adam, well said! Technology savvy buyer's are moving at stellar speed. The agent who doesn't embrace the changes that today's market is producing will become a professional of the past.

Jan 24, 2008 04:22 AM

Marchel Peterson

Results Realty - Spring, TX

Spring TX Real Estate E-Pro

Adam, I have always felt you either jump on the bandwagon or get left in the dust. I'm amazed at the older agents (okay my age) who just won't jump on though.

Jan 25, 2008 11:27 AM

Lane Bailey

Century 21 Results Realty - Suwanee, GA

Realtor & Car Guy

Boy, the folks at the NAR are wandering along right behind the wave... several steps behind the wave. There are a lot of folks here on A/R that are in front of the wave. That is a better place.

Jan 25, 2008 02:27 PM

Steve Shatsky

Dallas, TX

As I like to tell people, "Innovate or perish!"

Jan 27, 2008 11:10 AM

Goomzee Corporation

Goomzee Corporation - Missoula, MT

www.goomzee.com

Adam,

Great post and congrats on the honor! I am continually researching data and statistics on technology users. It's incredible how fast it's all growing. I've seen a lot of agents put all their eggs in one basket and don't take the initiative to venture out and try something new. Many think that traditional advertising has gotten them this far, so no new technology needs to be implemented. I think they are either afraid of technology or afraid of change.

Thanks!

Erika

Jan 28, 2008 07:55 AM

Griselda Tealdo-Perez, REALTOR®, e-Pro, GRI, TRC

Coldwell Banker Real Estate - Miami Lakes, FL

Adam, yes, the internet is changing the way we do business. The real estate industry is slowly catching up to all the technology that we have available. These are great tools that can help our businesses, but they can easily become distractions too.

Jan 28, 2008 03:10 PM

Real Estate Technology is in - According to Realtor.com

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