So, today was first day of my new expired life! I was beyond pumped to find people bursting at the seams ready to let me list their house. I printed my list this morning, went through them all, found the ones that seemed most possible and researched the phone numbers. After obtaining close to 15 numbers, I was ready to call!! I picked up the phone and the number was disconnected, and so was the next and next and so on. Perhaps this is just a sign from the Expired gods that I simply must go knock on the door. Just looking for some advice!
~ Danica
First, a big congrats on breaking the fear barrier. Well done! The discomfort is usually the biggest obstacle that stops many agents. Here are some suggestions to make contacting expired listings more effective... and more fun in the future.
1. See if you can figure out why you have so many bad numbers (15 out of 15 sounds unusually high). Is it a bad number to begin with, or is it because the sellers have moved and it's been disconnected?
2. Try a data/search tool such as RedX. They often clean up the data, and sometimes they get a seller's number -- even if it's not in the MLS. You have a free 30-day trial certificate as part of the Expired PLUS package.
3. No phone number is actually a good thing, because if you don't have it, no other agent has it. The playing field is even. Actually, no -- the odds are in your favor. The fact is, MOST average agents will not bother with a direct mail campaign, or <GASP> knocking on the seller's door. So you have less competition.
4. Start a mail campaign. Direct mail is often the only way to get the seller's attention. Use it.
5. Knock on the seller's door. If the house is occupied, leave an expired package. Then, go back if you don't have any luck the first time (Saturday is good day to give it another shot).
6. Chat with the neighbors. Find out if the sellers have moved out, and where.
7. Finally, make sure you're going in with the right focus, beliefs and expectations. Expect success. Expect plenty of nice people who want and need your help. Believe that working expireds is easy. And focus on plenty -- plenty of leads, great listings, friendly sellers, and plenty of commissions... And watch what happens.
Borino
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