This post has found a new home! Feel free to send a house warming gift, or just visit it at "Do You Send Your Clients To Zillow or Trulia?" on the Home Value Leads blog.
Brian your post is definitely worthy of a reblog. You can enable your posts to be reblogged. Glad you pointed this out. I've stopped using those widgets a long time ago. Makes sense why my pr was only a crappy 2 forever. Thanks, Happy New Year, and much success to you in 2013,
Pamela, do you not have the opton to reblog? I have enabled it and it has gotten reblogged before...
Great post Brian!!! Thanks for helping spread the word.. It is not only the widgets.. Even if an agent is linking back to their profile page with a badge.. Those help buold the prtals over all authority as well... Same thing goes for the $10 sites they are offering... they are loaded with links back to them too... Zillow, Trulia and Realtor.com are very aware of what they are doing. They know agents are not SEO savvy and taking advantage of them..
Mike: Thanks!
Jeff: You are absolutely right. Those little things on the sidebar that say "Zillow 5 Star Agent" or "Find Me On Trulia" all add to the domain authority of those sites.
Sam: Absolutely. Reblog this and help spread the word as well.
I have stopped my website from "sharing" my rental listings with Zillow and Trulia and I rarely post properties using postlets....I already have to market against their rental ZESTIMATES which are often WRONG!
A little known fact, thanks Brian, guess we all have to be careful what we put on our websites and blogs.
Yes we do David! Feel free to reblog to help spread the word. Every widget hurts all of us, not just the ones that post it.
Brian,
Great info. I am not sure if it's not too late on that one. I do find that almost all of the big topics are well covered by those two. You really have to get down to details to be on the first page of google.
All the best, Michelle
Michelle, I don't know about that. I rank high for a lot of common "FAQ" type searches in my area which are covered in detail on those other sites. It is never too late. Google readjusts rankings and algorithms all of the time. If Zillow/Trulia looses 100 backlinks, it might not make a difference. If they loose thousands, it might start making a difference. That is why I am trying to spread the word (and asking others to do so as well by reblogging this article) to get people to take down those widgets and links.
Thank you Brian! No external widgets as a rule, no matter how nice looking! We provide better service than Zillow, so you're better off with an extra widget sending you to an internal page.
Hello Brian,
Well said, Zillow and Trulia are no friend(s) to our industry!
Ruth: Precisely!
Lisa: It has its place I suppose... but we don't have to help it along!
Alan: Considering that most agents that I come in contact with don't know what a URL is, it doesn't surprise me that a simple "copy/paste" widget gets put on all of these sites without a second thought. That's why it is important to educate!
With over 17 million unique users in February of 2014, you are absolutely correct. They are king ding dong.
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