Many of you know my company has adopted a "will not disclose" policy regarding all before photos that are taken of occupied staged homes. Unless my clients have made a specific request, in writing, Perceptions AdverStagingTM will not use them in our marketing endeavors. For those that have asked, you also know my first concern is always to highlight your property in its very best light, all while protecting the integrity and privacy of your entire family.
Today I read a blog post written by another Home Stager; he had recently staged a home while the sellers were still living there. Specifically he shared staging photos of a teenage girl's room. Before and after. Truly, he perfectly executed neutrality. From the photos you would never know the same teenager lived in that room. A buyer could now look at the space and imagine it as ... well, anyone's. He'd done an excellent job and the photos told a great story. Hence, the reason so many stagers use before and after photos.
So what's the big deal...
It was my initial concern for teenagers and how they identify with their space that led me to implement the policy I have.
In this particular case the parents hadn't spoken with their daughter about a home stager coming to stage her room and she wasn't home while her room was being worked on. Remember, she's a teenager - she has lots of stuff. When she returned she found her room... well, anyone's. She was not happy. Can you blame her? Having raised a teenage daughter, I can only imagine the battle that ensued between parents and teen. Because I'm a home stager and what I can see in the photos, I know there is little left in that room of her.
How would you feel in that situation? Imagine...you've not had an opportunity to sort, pack, or clean - to prepare yourself even more so than your space.
Add to that, the person that has helped you, has now posted photos of your space online. Imagine you are a teenager and ask yourself again. How would you feel?
If you have children, especially teens, please let them know that you have hired a Home Stager and they will be coming to your home. Allow them just a little time to prepare themselves, just as you've had time to prepare yourself for the changes in your space.
Please consider asking your children, especially your teen, how they feel about having their before space (photos) used for marketing purposes - especially online. If necessary ask your Home Stager for marketing exclusions of before photos for your child's room.
Stagers - please consider that space is highly personal for most. Exercise care and caution in utilizing before photos.
Jackie
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