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“BEFORE” Photos and Home Staging

By
Home Stager with Perceptions AdverStaging(TM), LLC

Many of you know my company has adopted a "will not disclose" policy regarding all before photos that are taken of occupied staged homes.  Unless my clients have made a specific request, in writing, Perceptions AdverStagingTM will not use them in our marketing endeavors.  For those that have asked, you also know my first concern is always to highlight your property in its very best light, all while protecting the integrity and privacy of your entire family.   

 

Today I read a blog post written by another Home Stager; he had recently staged a home while the sellers were still living there.  Specifically he shared staging photos of a teenage girl's room.  Before and after.  Truly, he perfectly executed neutrality.  From the photos you would never know the same teenager lived in that room.  A buyer could now look at the space and imagine it as ... well, anyone's.  He'd done an excellent job and the photos told a great story.  Hence, the reason so many stagers use before and after photos.

 

So what's the big deal...

 

cartoon teenager on skateboardIt was my initial concern for teenagers and how they identify with their space that led me to implement the policy I have.

 

In this particular case the parents hadn't spoken with their daughter about a home stager coming to stage her room and she wasn't home while her room was being worked on.  Remember, she's a teenager - she has lots of stuff.  When she returned she found her room... well, anyone's.  She was not happy.  Can you blame her?  Having raised a teenage daughter, I can only imagine the battle that ensued between parents and teen.   Because I'm a home stager and what I can see in the photos, I know there is little left in that room of her.

 

How would you feel in that situation?  Imagine...you've not had an opportunity to sort, pack, or clean - to prepare yourself even more so than your space.

Add to that, the person that has helped you, has now posted photos of your space online. Imagine you are a teenager and ask yourself again.  How would you feel?

 

If you have children, especially teens, please let them know that you have hired a Home Stager and they will be coming to your home.  Allow them just a little time to prepare themselves, just as you've had time to prepare yourself for the changes in your space.

 

Please consider asking your children, especially your teen, how they feel about having their before space (photos) used for marketing purposes - especially online.  If necessary ask your Home Stager for marketing exclusions of before photos for your child's room.

 

Stagers - please consider that space is highly personal for most.  Exercise care and caution in utilizing before photos.

 

Jackie   

 

 

Monica Bourgeau
Portland, OR
Authentic Marketing for Heart-Led Agents
You're absolutely right. You have to get the teens on board or their rooms won't stay staged for long.
Feb 02, 2008 03:12 PM
Kym Hough
www.Staged-to-Sell - Danville, CA
Staged to Sell East Bay - Danville, CA
Teens are the hard ones. The little ones love it when we come in and turn their room into magic. The teens can't be bothered with mom and dad let alone a stager who wants them to be tidy for months! great blog.
Feb 02, 2008 06:00 PM
Diane Agnesi
Diane Agnesi Interiors, LLC - Wadsworth, OH
Great post.  Something that should be considered.  Thanks for bringing it to our attention.
Feb 03, 2008 12:36 AM
Diane Agnesi
Diane Agnesi Interiors, LLC - Wadsworth, OH
Great post.  Something that should be considered.  Thanks for bringing it to our attention.
Feb 03, 2008 12:36 AM
Fernando Rosado
West Palm Beach, FL
561-906-0050 or 561-840-8950
OKAY I GET IT !!!  to be honest I never thought of that! I posted it thinking more of how this would benefit all of us stagers , its posted for members only for the intention of a lesson to learn and as soon as I finish this comment I will delete it. It is not my company's intention nor will it ever be to harm anyone by posting something so personal. I guess there is always a lesson to be learn here and hopefully something positive will come out of this. Did not mean to ruffle anyones feathers :)
Feb 03, 2008 05:50 AM
Kristina Leone
Lionheart Home Staging, LLC - Minneapolis, MN

I think it is alright to post before photos if you have the homeowners consent.  I inform my clients of the possibility of using photos that I have taken.  I also have them sign a Photo Release Form allowing me to use the photos for 1) educational purposes, 2) online postings, and 3) advertising.

As long as we use photos (before and after) in a positive, professional, and respectful manner that does NOT embarrass the homeowner or give away any personal information, I am all for it.

Thank you for bringing this issue to light.  I cringe at some postings that complain about this client or that room.  We need to consider that those clients may see our blogs. 

Feb 03, 2008 06:45 AM
Christy Powers
Keller Williams Coastal Area Partners - Pooler, GA
Pooler, Savannah Real Estate Agent
Wow. I know it would not have gone well if my parents allowed a stager into my room. It would have ruined or ended my teenage life....lol.
Feb 03, 2008 08:05 AM
Jackie Peraza
Perceptions AdverStaging(TM), LLC - Framingham, MA
Home Stager - Framingham, Massachusetts

Maria - Thank you for stopping in to comment.

Maureen - It seems you've implemented a policy similar to my own company's policy and further, it doesn't seem we're alone...great news for home sellers of occupied homes, don't you think?

Karen - I agree with you :)  Thank you for stopping in and your kind comments.

Suzanne - Thank you.

Teri - I know many enjoy looking at Before and After photos, but is there a way we can accomplish meeting that need without infringing on someone elses privacy and while protecting our clients integrity?

Thanks for stopping in.

Kevin & Monica - I couldn't agree more.

Kym - It sure seems that way sometimes, doesn't it?!

Diane - Taking each clients situation into consideration, individually, would be a great start.  Thank you for popping in.

Jackie

 

 

 

 

Feb 03, 2008 01:06 PM
Jackie Peraza
Perceptions AdverStaging(TM), LLC - Framingham, MA
Home Stager - Framingham, Massachusetts

Fernando - I am absolutely certain you would not mean any intentional harm to a client of yours. 

I believe that you staged "by the books", as you were hired to do, in staging that teens room and did a superb job.  The circumstances were unfortunate for both the teen and for you

I wonder if stagers would be brave enough to post many of those BEFORE photos if the posts were not "members only".  And, I wonder how many of their clients would agree to sign the PHOTO Release if they truly understood the full ramifications of what that might mean to them. 

No ruffled feathers, Fernando...you are much too admired, at least from my perspective! 

Jackie

Feb 03, 2008 01:34 PM
Jackie Peraza
Perceptions AdverStaging(TM), LLC - Framingham, MA
Home Stager - Framingham, Massachusetts

Kristina - I was tempted to just cut and paste your entire comment; instead I'll just say this...

Please read Kristina's comment if you are going to use BEFORE photos.

Thank you for stopping in.

Christy - And y'all in Real Estate thought we had an easy job, I bet, didn't you? ;)

Thanks for popping in and commenting.

Jackie

Feb 03, 2008 01:42 PM
Kate Hart
Hart & Associates Staging and Design - Radnor, PA

Hi Jackie,

Thanks for sharing this. When I work with home sellers that have tweens and teens I go to the home and do a consult first. When it comes to the kids rooms I tell them that the teen has to select 3 items per surface of their choice- for example lamp, framed photo and trophy on the dresser. Alarm clock, book and phone for the bedside table etc. Remove posters and keep framed art only. After that we then can talk about the best way to arrange the space.

This way the room is decluttered and depersonalized but we have not intruded and invaded on their space. Would it look the same if I staged it? No- but it still makes the room feel less personal and more spacious.

I decided to implement this plan after discovering a 2 foot bong in one boys closet and sex paraphernalia in the drawer of a 13 year old girl! I decided that I did not WANT to stage teens rooms and they needed to clean up their own messes and deal with whatever else is lurking there! Not all teens rooms are like this but once I decided enough was enough and they could take ownership of their own spaces. KH

 

 

Feb 03, 2008 11:06 PM
Brian Bloom
www.AllinOneStaging.com 1-630-292-2710 - Bartlett, IL
All in One Staging Inc. - Home Staging Consultant, Redesign Expert

Jackie,

What a great topic!

I would certainly hope the parents warn the tween that someone will be coming to their room to stage it to sell.

I know I would be pretty mad if I wasn't told, and seen someone moving my things back then. But they have to remember who pays the bills and why.

I remember telling my friends back in the day, ok well I'm heading to my house, when in all reality i was heading to my parents house in which i lived in;)

So again i hope the parents tell the kids first, i certainly from a stagers stand point don't want to find any ones personals while moving furniture around. you don't want to know what we have found in the past, and for a kid it would be really uncomfortable.

This may be off topic a bit, but I plan on using a technique i seen that removes all doors from you children's rooms until they are old enough and mature enough to have them. The same goes for the computers in the house, they will remain in a family area, you have no idea how may kids now a days are harassed in chat rooms they should not be in.

This comes from someone who don't have children yet, but 2 niece's who spend plenty of time at uncle Brian's house that i share with my fiance.

Again good post,

Regards

BB 

Feb 04, 2008 01:38 AM
Kathy Somers
Stage it First - Toronto, ON
Stage it First Home Staging

Brian I had thought about using that door removal technique but to be honest it would be more painful for me. I would have to endure the loud music, guitar playing, messy cluttered look. I enjoy having my kids go up in their rooms and shut the door as much or more than they do. Sometimes when it comes to discipline you have to be really careful you don't make things more miserable for the parents.....LOL (Just a heads up for if and when you have kids)

I am going to be selling my home shortly and my kids know that I will be staging their rooms. I would never invade their privacy and go thru their stuff without them being there to help. But it must be done. My son has a room which is about 9x9 and he has a huge La-Z-Boy chair stuffed in there. He had to climb over it to get to the bed. If I post pictures I will be very respectful of their privacy, and make sure there are no identifying items laying around.

Good post, it has made me aware that I need to be more respectful of the homeowners privacy and always ask for permission before using photos. Also the comment about 'members only' blogs. Be aware, clients have access to the internet and activerain. This is a good lesson on being careful about what you post.

Whew!!! I had a lot to say. :)

Feb 04, 2008 10:59 AM
Jackie Peraza
Perceptions AdverStaging(TM), LLC - Framingham, MA
Home Stager - Framingham, Massachusetts

Kate - I like the way you deal with these situations!  There is much to be learned in your comment for everyone. 

Brian - I appreciate your comments.  Thank you for stopping in.

Kathy - Good luck with staging and selling your home!

Jackie

Feb 04, 2008 01:47 PM
Karen Hubert
Center Stage Design-real estate staging, Ancaster/Hamilton - Ancaster, ON
Home Stager
This is a very good post Jackie.  As stagers, we need to be sensitive to all members of the family and every situation might need special consideration.  I truly believe staging is a family affair since it affects everyone.
Feb 04, 2008 02:18 PM
Jackie Peraza
Perceptions AdverStaging(TM), LLC - Framingham, MA
Home Stager - Framingham, Massachusetts

Karen - Thank you.  You are right on with saying some situations need special considerations and of course staging does affect everyone in the family...I wonder why that is sometimes overlooked? 

Thanks for stopping in.

Jackie

Feb 05, 2008 06:59 AM
B Lucas-Thrower
Staging - Interior Redesign & Home Staging - Franklin, TN
Interior Redesign and Home Staging
Staging occupied homes is a sensitive job....I always tell my clients that they need to remove all pictures of their children so that visitors will not know what their children look like. Just in case we have an unwelcome visitor.
Feb 09, 2008 08:03 AM
Jackie Peraza
Perceptions AdverStaging(TM), LLC - Framingham, MA
Home Stager - Framingham, Massachusetts

B. - Agreed, it is a sensitive job!  As for photos of children remaining in the home, that's another topic that goes round and round.  Some say yes; some, no.

Thanks for stopping in.

Jackie

Feb 14, 2008 02:30 PM
Margaret Woda
Long & Foster Real Estate, Inc. - Crofton, MD
Maryland Real Estate & Military Relocation
You make a very good point that I hadn't considered.  But I do love those before/after photos, and they are my best shot at getting a seller to see the importance of staging.  I wonder if part of your agreement might include a paragraph the owner could initial that it __is  __is not   okay to publish before/after photos in your marketing materials, including online.  At least that way, the topic could be addressed up front.
Feb 18, 2008 09:14 PM
Jackie Peraza
Perceptions AdverStaging(TM), LLC - Framingham, MA
Home Stager - Framingham, Massachusetts

Margaret - You've offered an excellent suggestion for any that might be wondering how to tackle this subject with their own clients. 

Jackie

Feb 19, 2008 07:01 AM