The real estate letters you send may be a prospect's first introduction to you, so approach them the same way you'd approach door knocking.
When a homeowner opens the door to you, you don't start right in telling them how wonderful you are, yet agents often take that approach when writing letters.
Whether in person or in a letter, the homeowner wants to know why they should bother listening to you – and the way to show them is to first show an interest in them, their house, and their concerns. Then, if they indicate a need for your services, you'll need to show them that you can and will help them achieve their real estate goals.
Most real estate clients really don't care how long you've been in the business. They don't care how many designations you have. They don't even care how many listings you have. They've heard the song and dance before.
What they really want to know is that you not only have the knowledge, skills, and expertise to help them, but that you will put all that to use on their behalf.
So don't be afraid to let your real estate prospecting letters share a bit of your knowledge and give a little advice. Giving freely helps build trust while it demonstrates just how many details must be attended to in a successful real estate transaction.
Don't slack off!
Prospecting during the busy summer months will keep you in business as fall turns into winter, so don't stop! Instead, put everything on autopilot so your letters will keep working for you even when you're too busy to think about them.
If you don't have the time (or the skill, or the desire) to write your own prospecting letters, use one or more of the 30+ prospecting letter sets you'll find at Copy by Marte.
(If you do want to write your own letters, feel welcome to use the samples you'll find linked from that page for inspiration.)
And if you want custom letters, get in touch. I write the words to help build your real estate business.
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