Successful Broker/Owner Shares His Advice on Providing Leads for Agents
I recently had the opportunity to sit down with Chris Ross, a successful broker of Touchstone Realty, an independent office in West Virginia (their relatively small office did over 600 transactions last year), and discuss what things a broker needs to consider when deciding whether or not to provide leads for their agents.
Chris was very earnest about how he runs his business and what things they do to ensure that the investment they make in leads for their agents ends up being a positive investment for his brokerage.
It's not just a matter of whether or not a broker should provide leads. In our discussion we talk about the system they use to track and manage the leads that the agents are working. We discuss the importance of setting proper expectations for the agents and Chris even talks a little bit about the quota system they have set up in their office. They run things a little different. If you want to work for them and have access to the leads the company provides, you have to earn your keep.
If you are considering setting something up for your office where you would provide leads for your agents, this is a great webinar for you to watch. Or maybe your office already provides leads for your agents and you are looking to get some advice on how to tighten things up a little bit so that the investment gets the return you were hoping for, then this one could be for you too.
The Recording
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