Real Estate Revolution
A Revolution is a sudden, radical, or complete change in the way of thinking about or visualizing something: a change of paradigm.
My first featured post on Activerain was December 22, 2006, it was my 11th post and was titled Read My Lips, I pay for leads. Now that is a long time ago, and a long time to be involved in lead generation.
To say the landscape has changed is an understatement for lead generation. When I first started my journey with lead generation I was working with a local programmer from Ann Arbor. That local programmer, let’s say his name was Joe...it is, founded Tiger Leads and continued to program at Tiger for many years.
Approximately a year ago, Tiger Lead sold to Move.com who also owns Realtor.com for 22M.
Tiger Lead grew to become the industry standard followed shortly by Market Leader, Zurple, Boom Town, and others.
As more and more lead generation sites were developed agents were fighting for the same eyes of the buyer.
In Ann Arbor we sell (whether in a good market or a down-turned market) the same amount of homes each year.
The same amount of people buying each year + more lead generation companies = higher cost per click and a lower rate of return.
Last month I terminated my long time relationship with Tiger Leads. To be honest I had been looking around for another company since Tiger was sold to Move. I sat through many webinars, spoke to multiple companies and agents around the country and could not find anything different or better.
I was searching diligently for a new experience for my potential buyers.
Not the same ole’ same ole’.
Since I began blogging in 2006, the Real Estate landscape has changed in many ways. More and more people are spending time on Social Media and engaging with people around a conversation.
Enter Listing Pages
Listing Pages is a new way of communicating with buyers, around a house. Listing pages is like Google + in that all my clients and leads are in a private circle. Listing pages is like FaceBook in that we communicate about a house right from the site.
What a time saver!
Ms. Future Home Buyer logs on to your site, asks a question about a house. You stop what you are doing, go to your MLS, pull the listing, send it to her via email. She responds back via email. Then Mr. Future Home Buyer emails you a question. You log back on to the MLS, look up the listing and respond to him. Back and forth it goes with each and every home they are interested in.
Listing Pages updates every 15 minutes from your local MLS. Mr and Mrs. Future Buyer and Sellers are both in your private circle where they can talk to each other and you about any house. They can ask questions right there, LIKE any photo, comment on any photo, set up showings, and book-mark their favorite homes.
Because it is a private circle they can invite anyone into their circle, ie...mom and dad, lender, friends, significant other...anyone they want to communicate with around a house.
Do the buyers love it?
Yes they do.
We recently closed on a condo, from a family that was referred to us, she was moving here to attend Medical School at University of Michigan. Her mom and dad were buying the condo for her and her fiance’. We were all able to communicate back and forth about condo’s they were interested in purchasing. No more going back and forth with emails, everyone saw everyone else’s thoughts on a location, price, square footage, bus routes or anything provided from your MLS IDX feed.
Social Media for Real Estate on Steroids
One of my favorite feature’s of Listing Pages is the buyers can see when a home goes under contract and when it is removed. They now know when a home is under contract and can see how fast the homes they LIKE are selling.
In this low inventory market the buyers understand and see for themselves how quickly homes are selling. They now understand based on what they are seeing that they have to get out there and see a home or it will be gone.
Mobile and iPads
Listing Pages is designed for mobile right from the start. When a lead logs on and signs up I am able to see what device they came from. Personally, I had no idea how many home buyers were searching for Ann Arbor area homes on their mobile device. Are you seeing this in your market area?
Here are some quick screen shots at what I see from my iPhone for each buyer client.
Once logged onto Listing Pages buyers can change their search to location based on neighborhoods, zip codes, schools so they are getting exactly what they are looking for. Each site is designed uniquely for you and your market area.
My son who is a Realtor in Nashville and founder of the Move In Nashville team had different needs for his buyers than I did in Ann Arbor.
There will only be ONE agent in each territory...not two...not three...not four.
Listing Pages was just launched on August 1st and yes it is the same local programmer that started Tiger Leads. He is really a genius engineer who understands completely real estate and consumers who are looking to buy a house.
The site is designed for the way buyers are looking for homes in today’s market; yet pulling in all parties to engage in the conversation.
The owners of Listing Pages are not making any profit or up-charge on the PPC Campaigns. You decide what you want or need to spend that month on your marketing.
Now how many lead generation companies do that?
Once you own the territory no Realtor is going to come in and snatch it away or be fighting for the same buyers eyes. You start with an initial marketing fee and can change the amount or stop it at any time.
Many of you contacted me after Tiger was up and running and missed out on getting your location. Now is the time to jump on this revolutionary site before it is gone.
I am available to speak to anyone who has more questions. 734-926-9797
Get ready to be wowed and so will your buyers.