Real Estate Revolution...Listing Pages

By
Real Estate Broker/Owner with Missy Caulk TEAM
http://actvra.in/4v5t

Real Estate Revolution

A Revolution is a sudden, radical, or complete change in the way of thinking about or visualizing something: a change of paradigm.

My first featured post on Activerain was December 22, 2006, it was my 11th post and was titled Read My Lips, I pay for leads. Now that is a long time ago, and a long time to be involved in lead generation. 

It's the conversation To say the landscape has changed is an understatement for lead generation. When I first started my journey with lead generation I was working with a local programmer from Ann Arbor. That local programmer, let’s say his name was Joe...it is, founded Tiger Leads and continued to program at Tiger for many years.

Approximately a year ago, Tiger Lead sold to Move.com who also owns Realtor.com for 22M. 

Tiger Lead grew to become the industry standard followed shortly by Market Leader, Zurple, Boom Town, and others.

As more and more lead generation sites were developed agents were fighting for the same eyes of the buyer.

In Ann Arbor we sell (whether in a good market or a down-turned market) the same amount of homes each year. 

The same amount of people buying each year + more lead generation companies = higher cost per click and a lower rate of return. 

Last month I terminated my long time relationship with Tiger Leads. To be honest I had been looking around for another company since Tiger was sold to Move. I sat through many webinars, spoke to multiple companies and agents around the country and could not find anything different or better. 

I was searching diligently for a new experience for my potential buyers.

Not the same ole’ same ole’. 

Since I began blogging in 2006, the Real Estate landscape has changed in many ways. More and more people are spending time on Social Media and engaging with people around a conversation. 

Enter Listing Pages

Listing Pages Listing Pages is a new way of communicating with buyers, around a house. Listing pages is like Google + in that all my clients and leads are in a private circle. Listing pages is like FaceBook in that we communicate about a house right from the site. 

What a time saver!

 

Typical Scenario

 

Ms. Future Home Buyer logs on to your site, asks a question about a house. You stop what you are doing, go to your MLS, pull the listing, send it to her via email. She responds back via email. Then Mr. Future Home Buyer emails you a question. You log back on to the MLS, look up the listing and respond to him. Back and forth it goes with each and every home they are interested in. 

 

New Scenario 

 

Listing Pages updates every 15 minutes from your local MLS. Mr and Mrs. Future Buyer and Sellers are both in your private circle where they can talk to each other and you about any house. They can ask questions right there, LIKE any photo, comment on any photo, set up showings, and book-mark their favorite homes. 

Because it is a private circle they can invite anyone into their circle, ie...mom and dad, lender, friends, significant other...anyone they want to communicate with around a house. 

Do the buyers love it?

Yes they do. 

We recently closed on a condo, from a family that was referred to us, she was moving here to attend Medical School at University of Michigan. Her mom and dad were buying the condo for her and her fiance’. We were all able to communicate back and forth about condo’s they were interested in purchasing. No more going back and forth with emails, everyone saw everyone else’s thoughts on a location, price, square footage, bus routes or anything provided from your MLS IDX feed. 

 

Social Media for Real Estate on Steroids

Buyers see homes under contract

One of my favorite feature’s of Listing Pages is the buyers can see when a home goes under contract and when it is removed. They now know when a home is under contract and can see how fast the homes they LIKE are selling.

Sold homes  

In this low inventory market the buyers understand and see for themselves how quickly homes are selling. They now understand based on what they are seeing that they have to get out there and see a home or it will be gone. 

Mobile and iPads

Designed for mobileListing Pages is designed for mobile right from the start. When a lead logs on and signs up I am able to see what device they came from. Personally, I had no idea how many home buyers were searching for Ann Arbor area homes on their mobile device. Are you seeing this in your market area? 

Here are some quick screen shots at what I see from my iPhone for each buyer client. 

Once logged onto Listing Pages buyers can change their search to location based on neighborhoods, zip codes, schools so they are getting exactly what they are looking for. Each site is designed uniquely for you and your market area. 

My son who is a Realtor in Nashville and founder of the Move In Nashville team had different needs for his buyers than I did in Ann Arbor. 

 

Territories 

There will only be ONE agent in each territory...not two...not three...not four. 

Listing Pages was just launched on August 1st and yes it is the same local programmer that started Tiger Leads. He is really a genius engineer who understands completely real estate and consumers who are looking to buy a house. 

The site is designed for the way buyers are looking for homes in today’s market; yet pulling in all parties to engage in the conversation. 

The owners of Listing Pages are not making any profit or up-charge on the PPC Campaigns. You decide what you want or need to spend that month on your marketing. 

Now how many lead generation companies do that? 

Once you own the territory no Realtor is going to come in and snatch it away or be fighting for the same buyers eyes. You start with an initial marketing fee and can change the amount or stop it at any time. 

Many of you contacted me after Tiger was up and running and missed out on getting your location. Now is the time to jump on this revolutionary site before it is gone.

I am available to speak to anyone who has more questions. 734-926-9797

Get ready to be wowed and so will your buyers. 

Posted by

 

Missy Caulk, Ann Arbor Realtor

Missy Caulk, Broker/Owner of Savvy Realty Group can be reached at 734-926-9797 or email: Missy@MissyCaulk.com

Our Team of 6 agents are available to help you relocate to Ann Arbor, Saline, Dexter, Chelsea, Milan, Ypsilanti Township, Clinton, Manchester, Whitmore Lake, or throughout Washtenaw County, MI.

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Stay strong, stay faithful, stay honest, stay loving, stay true to who you are, most importantly stay true to who God is as you'll be who you are, and you'll be happy, you'll be you, you'll be free. -Jamie Caulk

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Winston Heverly 10/17/2013 09:12 PM
Topic:
Real Estate Technology & Tools
Groups:
Rainmaking - Internet Marketing Strategies
Internet Lead Generation-How Best To Capture Your Audience
Technology
Getting and Working Internet Leads
ActiveRain Rockstars
Tags:
lead generation
listing pages
ann arbor area home search

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Ambassador
1,888,651
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Having been in the beta program on my buyers feedback on the tools have been amazing.  Looking forward to the continued evolution revolution of the new Listing Pages.

Aug 12, 2013 01:00 AM #39
Rainer
409,458
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Interesting and innovative yet, our industry continues to evolve with new ideas and changes that requires more time to manage marketing than actual marketing activities. When you quantify your sales to your time spent, does it work profitably? That's the key, isn't it?

Aug 12, 2013 07:14 AM #40
Rainmaker
349,482
Travis "the SOLD man" Parker; Associate Broker
Team Linda Simmons, Enterprise, AL 36330 - Enterprise, AL
email: Travis@theSOLDman.me / cell: 334-494-7846

My Broker has Tiger & Boomtown for us. I just signed up with Market Leader. Wish I had known about this a few weeks ago.

Aug 12, 2013 07:23 AM #41
Rainmaker
168,455
Allyson Hoffman
RE/MAX Villager (Chicago North and North Suburbs Real Estate) - Northbrook, IL
Making Today's Dreams Tomorrow's Reality!

I'd like to know more about it!

Aug 12, 2013 07:27 AM #42
Rainmaker
1,246,274
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

I guess a few people have given it the thumbs up.

Aug 12, 2013 07:33 AM #43
Rainer
223,946
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

When you consider the whole IDX concept today, you can see why the suspect has signed up for so many subscriptions. When I call them to check their heartbeat for my Agent they usually say that they have signed up with more than one IDX service. I like this one cuz the suspect can see listings that are under contract or removed which can light a fire under their behind. I also like the open dialogue you can open with others. I will show this to my Agents to see if they can afford to test this one for at least 6 months...

Aug 12, 2013 08:12 AM #44
Rainmaker
653,583
Pat & Wayne Harriman
Harriman Real Estate, LLC (203) 672-4499 - Wallingford, CT
Broker/Owners, Wallingford CT Real Estate

Thanks Missy, putting this in the queue to take a look at ASAP!

Aug 12, 2013 08:36 AM #45
Rainmaker
907,599
Richard and Beth Witt
Long Island Cash Home Buyer - Massapequa, NY
Long Island Cash Home Buyer 516-330-6940

Great post... thanks for the share and for sure we will check this out...

Aug 12, 2013 10:42 PM #46
Rainmaker
761,917
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Missy, great post and we will definately check out Listing Pages.

Aug 16, 2013 02:24 AM #47
Rainmaker
708,739
Troy Erickson
Diverse Solutions Realty www.ChandlerRealEstate.weebly.com - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

I have never really paid for leads, but this sounds interesting to me. I will check out the website, and be contacting you if I have any additional questions.

Aug 28, 2013 08:55 AM #48
Rainmaker
609,091
Susan Mangigian
RE/MAX Preferred, West Chester, PA, RS152252A - West Chester, PA
Chester & Delaware County Homes, Delaware and Ches

I'd like to see how it works.  Sounds very interesting.

Aug 28, 2013 10:59 PM #49
Rainmaker
580,405
Jim Lee
RE/MAX Shoreline - Portsmouth, NH
Portsmouth NH Realtor, Portsmouth, NH

We're in.

We have the New Hampshire and southern Maine Seacoast territory and are VERY happy with our results.

Terrific product, we recommend Listing Pages very highly.

Oct 31, 2013 05:09 AM #50
Rainer
55,003
Jay Valento
Realty ONE Group - The Red Wagon Team - Long Beach, CA
Long Beach Real Estate Agent - Beach Cities

Very interesting product.  I like it.  I will be getting a demo of the agent dashboard this week.

Nov 13, 2013 02:10 PM #51
Ambassador
2,532,234
Nestor & Katerina Gasset
International Properties and Investments LLC - Wellington, FL
Realtors, Wellington Florida Homes For Sale

Informative article Missy, thank you for sharing a great post. All the best and keep them coming.

Dec 24, 2013 12:03 PM #52
Rainer
131,498
Barbara Gregus
CARES Consumer Advantage Real Estate Services - Sandia Park, NM
Sandia Park Paa-ko Homes
Thank you for sharing Real Estate Revolution...Listing Pages, all the best!
Feb 19, 2014 08:03 PM #53
Rainer
74,730
Brian Clinger
Coldwell Banker AJS Schmidt - Cascade, MI
Brian Clinger ABR, GRI, CRS, SRES

Thank you Missy this is great information.  I was just looking into Market Leader and think I will pass that over for Listing Pages based on your recommendation.

 

Feb 20, 2014 12:11 AM #54
Rainmaker
342,809
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

Thanks for the info Missy. Sounds interesting. I will check it out some more.

Feb 20, 2014 08:34 AM #55
Rainmaker
349,482
Travis "the SOLD man" Parker; Associate Broker
Team Linda Simmons, Enterprise, AL 36330 - Enterprise, AL
email: Travis@theSOLDman.me / cell: 334-494-7846

I just replied to an email from them that I had received a few months ago. Hopefully my area is still open. Thanks for the reminder!

Feb 20, 2014 11:36 AM #56
Rainmaker
490,889
Michele Connors
The Overton Group, LLC Pitt & Carteret County - Greenville, NC
Your Eastern North Carolina Realtor

Hey Missy!! I am interested and will call you for more details Hope you are doing well and thanks again for the great info and insight to something that seems bigger and better than the "same ole same ole !"

 

Dec 08, 2014 10:13 PM #57
Rainmaker
1,461,150
Patricia Feager
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

I don't pay for leads. It's not in my budget but I manage to survive and get the job done. I just can't see paying someone to give me something that's already available. Maybe I'm missing something and I should know more?

Feb 17, 2015 07:49 PM #58
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