One of the most prevalent tricks on the internet is to endorse yourself while pretending you be someone else. Here are three ways by which this is done: - Start a Blog site but don’t reveal your identity. Call other real estate agents incompetent and then recommend that ONE great agent! The link to that ONE great agent is the very one who is writing the Blog. This is called “vote for yourself early and often.”
- Start a website with a domain name like RecommendedSeattleAgents.com and make it look like several agents have banded together to give people the best of all worlds and the agent of their choice. Then ask the visitor for his/her information and submit the request for a TOP AGENT in the selected area. The unsuspecting visitor receives an email with the name of the TOP AGENT being the very one and ONLY one in control of the site. Another case of self-endorsement.
- Pretend to be totally impartial by starting a website with an official sounding name like OfficialStateGovernmentHousing.com and offer FREE classes for the First Time Buyer. Call yourself the “instructor” and solicit questions from visitors (get their email address). Then send them emails with the answers and the official Instructor-endorsed recommendation of the very best agent around: YOURSELF!
All this is perfectly legal. The question is this: if somebody is pretending to be someone they are not on the Web why would you trust that person as your agent?
© 2006, Gerhard N. Ade
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