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Fresh Paint Can Help Sell Your Portland Home Faster!

By
Home Stager with Room Solutions Staging, Portland OR

As a home stager in Portland, I see many homes that need some level of home staging assistance.  Since potential buyers often make a quick judgment about whether they'll like a home when they first see it (online or in person), one of the best returns on investment a seller can make is to freshen up the exterior and interior paint on their home.  

Paint that is old, peeling, or with dated colors can make a home look like it hasn't been otherwise well-maintained. Buyers often think that painting a home will cost more than it actually does, which could discourage them from making an offer. It can benefit the seller if THEY take care of the painting before the home is listed; this way they can control the cost rather than offer an "allowance" which buyers may want to negotiate.  To get the best bottom line, savvy sellers will take care of painting (and other simple cosmetic improvements) before the online photos are taken, since a home that's appealing online will usually result in more showings.

Here's a Portland home that we provided a staging consultation for. It's a charming bungalow built in the 1920's with wonderful bones, but it needed new paint to look its best.  (This sale went PENDING in just 4 days!)

Living room Before:

living room before painting

 

Living room after painting:  Notice how the new paint color I selected complements the oak floors and the vintage tile surrounding the fireplace:  

living room after painting advice

 

Before, the Dining room walls were a cold yellow that clashed with the warm oak floors:

dining room before painting

Dining room After:  the room is calmer and more inviting:

Dining room after paint consulation

 

Exterior paint colors can make a home look "move in ready" for buyers or scream "Paint me, please!"  This home's exterior paint was peeling in places, and although the house has great architectural details, a buyer couldn't fully appreciate them.

Here's the front porch, Before painting ... the old paint combined with overgrown shrubbery hid the true beauty of this home:  

Portland front porch before paint advice

After painting with the new color palette I chose, and doing some pruning, the entry welcomes buyers & highlights the architectural details:  

Front porch in Portland after home staging consultation

 

A final set of Before and After photos of the exterior show what a charming home was hiding under the old paint and overgrown shrubbery: 

Portland bungalow Before painting advice

Portland bungalow after painting

These dramatic changes resulted from a simple home staging consultation; for less than $200, the seller received advice on paint colors, landscaping tips, and numerous suggestions for easy cosmetic fixes throughout this 3-story home to make it more appealing to buyers.  And even better, this home was listed on a Friday and had a pending sale by Monday!

And if you aren't moving but just need advice on making your home more appealing to YOU and your family, contact your local professional home stager for advice ... you'll like how easy and cost-effective these changes can be!

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Room Solutions Staging offers expert home staging services in Portland, Oregon to homeowners, real estate agents, and builders. Our proven home staging techniques will help reduce your property's market time and maximize your equity. We'll prepare your property or listing to look appealing to your target buyer for the online photos as well as for in-person viewings. Our owner and principal stager Maureen Bray is a nationally-recognized home staging expert who enjoys sharing her passion for staging with others.  To schedule a Verbal Staging Consultation filled with our staging tips and advice, contact us @ 503-246-1800.

Room Solutions Staging

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 2014 Top Ten Professional Stager of the Year - U.S.

2013 Top Ten Professional Stager of the Year - U.S.

2012 Professional Stager of the Year - Western U.S.  

Houzz Customer Satisfaction Award - 2015 and 2016

Angie's List Super Service Award - 2010, 2011, 2012, and 2014

~  Past President of the Real Estate Staging Association National Board ~

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"Staging That Sells Portland Homes"

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Comments(40)

Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Thanks Michelle for your nice compliment!  It's fun to see the transformations in our staging projects, isn't it!!

Nov 14, 2013 08:04 AM
Sally Weatherley
EXIT STAGE RIGHT - Vancouver, BC
Vancouver Home Staging, Home Stager Vancouver, B.C

Maureen - I see that many of your "before" examples are yellow - that has to be one of the toughest colours to get right!  The neutrals look so much more pleasing.  

 

Nov 15, 2013 04:51 AM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Hi Sally ~ you're so right about that!  The color yellow is a tricky one and one has to take into account the flooring, other finishes, the lighting in the room, and other factors before just slapping some yellow on the walls (of course you already know this :-)

Nov 15, 2013 06:44 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Hi Maureen,

What a transformation!! Love the before and after potos..they tell the story!

Nov 17, 2013 10:13 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Maureen, painting is the cheapest and easiest improvement a seller can make that gets instant results. What buyer doesn't like a freshly painted home?

Nov 17, 2013 12:59 PM
Les & Sarah Oswald
Realty One Group - Eastvale, CA
Broker, Realtor and Investor

Hello Maureen,

Love your color selection. It doesn't even look like the same house. Your color palette is so inviting and warm.

Nov 17, 2013 01:00 PM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Hi Dorie ~ Photos can really tell the story so much better than I can, it's true!

Hi Tammie ~ Sometimes it's hard to convince sellers it's worth the investment, but they'll almost always find that it pays for itself with a faster sale.

Hi Sarah & Les ~ Thanks, I enjoy choosing colors that will highlight the home's best features.  I have certain ones that look great with oak floors, or with dark wood trim, etc.

Nov 17, 2013 01:07 PM
Beth and Richard Witt
New York, NY
The best Retired Brokers !!!!

Thanks to Debbie's re-blog I got to come over and enjoy the wonderful examples of what paint colors can do for a home... Thank you and thanks Debbie

Nov 17, 2013 07:37 PM
Roy Kelley
Retired - Gaithersburg, MD

This is very good advice for home sellers and I re-blogged this today.

Have an outstanding week.

Nov 17, 2013 11:21 PM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Hi Richard and Beth ~ Thanks for your comment ... glad you saw Debbie's Reblog!

Hi Roy ~ Thanks so much for your reblog ... much appreciated!

Nov 18, 2013 01:47 AM
Suzanne Otto
Six Twenty Designs - Lansdale, PA
Your Montgomery County PA home stager

I love a fresh coat of paint. It makes such a difference and I always recommend it. Even if it's already a neutral color, the wear and tear needs to be covered up.

Nov 18, 2013 02:39 AM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Hi Suzanne ~ You brought up a good point ... even if the paint color is neutral to start with, before selling it's a good idea to paint on a fresh coat.  I'm one of the few people who love the smell of new paint, anyway :-)

Nov 18, 2013 10:29 AM
Wendy Tomm
Beyond the Walls - East St Paul, MB
CCSP, RESA-PRO, BBB - Wpg Realtors

Wow what a difference. Again, stagers assisting with paint selections gives the vendors a huge payoff.

Nicely done.

Jan 25, 2014 08:57 AM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Thanks, Wendy!  Sellers can benefit by having the right paint colors because buyers see that house as well-maintained and ready to move into.

Jan 26, 2014 02:52 PM
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Maureen, you are simply incredible. Your choice in paint colors totally transformed this property.  I can see why it went under contract in 4 days!

Feb 09, 2014 12:10 PM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Sharon ~ Thanks for your kind words :-)  I love finding just the right paint color for my clients' homes that will make the flooring and other features look their best.

Feb 09, 2014 12:26 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Great before and after pictures. You did a great job.

Feb 12, 2014 08:04 PM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Thanks for stopping by today, Gita!

Feb 13, 2014 04:45 PM
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Maureen, it's much cheaper to make the improvements prior to taking the photos

Feb 28, 2014 12:21 AM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Hi Donna ~ you're right about that!  It's always better to take care of the cosmetic issues before photos are taken .. otherwise, buyers won't see them.

Mar 04, 2014 07:10 AM