Selling A Home Yourself? Check Out These Statistics Before You Do.
For Sale By Owner (FSBO) Statistics
FSBOs accounted for 9% of home sales in 2012. The typical FSBO home sold for $174,900 compared to $215,000 or 18.3% less than for agent-assisted home sales.
FSBO methods used to market home:
- Yard sign: 48%
- Listing on Internet: 32%
- For-sale-by-owner websites: 20%
- Sites with real estate listings (e.g. Yahoo!, Google, etc.): 11%
- Social networking websites (e.g. Facebook, Twitter, etc.): 10%
- Video hosting websites (e.g. YouTube, etc.): 2%
- Friends, relatives, or neighbors: 30%
- Print newspaper advertisement: 14%
- Open house: 12%
- Direct mail (flyers, postcards, etc.): 2%
- Video: 1%
- For-sale-by-owner magazine: 1%
- Television:
- None: Did not actively market home: 31%
- Other: 2%
Most difficult tasks for FSBO sellers:
- Understanding and performing paperwork: 18%
- Getting the right price: 14%
- Preparing/fixing up home for sale: 11%
- Helping buyer obtain financing: 6%
- Attracting potential buyers: 6%
- Selling within the planned length of time: 6%
- Having enough time to devote to all aspects of the sale: 1%
Results show the average sales price of a "For Sale By Owner" vs a Realtor, is 13% more for the Realtor listed home.
Source: 2012 National Association of REALTORS® Profile of Home Buyers and Sellers
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