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Staging A House Is A Labor of Love! Ardsley 10502

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Services for Real Estate Pros with Fresh Eyes For Your Home

Helping someone sort through years of memories - both good and bad - and decide which ones to keep and which ones to part with, is definitely not for the faint of heart!

Staging homes for sale is the most emotionally challenging part of my work.  As a Westchester County Interior Decorator and Designer, most of my clients hire me to help them make memories.  But when I stage a home, I am most often called in to dismantle them.

Sherman Living RoomI'm currently working on a staging project in Ardsley New York where it's going to take a lot of lovin' from all of us!  As Realtors my readers, you know the drill.  Parents live in a house for 50 years and raise two sons.  Birthdays, holidays, snowstorms, heatwaves, mother's day, father's day, camp, school, trips, bar mitzvahs, graduations, weddings and divorces - all took place within these walls.  And now, the mother is gone, the father in a nursing home and the sons?  One is a lawyer living on the left coast and the other a doctor living on the right.

Naturally, my client the doctor, needs all the help that he can get.  And I am there, right by his side.  We are psychologists in this businees, ready to talk and work through the process.  He has no need for shovels as he lives in an apartment, and how many ladels and spoons can he fit in his own NYC kitchen?  So, we sort, we wrap and we box - separating what he will KEEP - either personally or in storage for the grandchildren when they have homes of their own. We box and we pack what will be given to  those who NEED - clothing, utensils, bric a brac and furniture-placing it in the garage for the Vietnam Veterans to pick up shortly.  And lastly, and most difficult, we hire the dumpster to fill with what remains, so that the work of updating and staging can actually begin.

Naturally, this house has been neglected for the last 20 years - old shredding carpet covering hardwood, peeling wallpaper and chipped paint, copper appliances.  And formica and paneling in just about every room.  There's lots to do to get this place "resale ready" and as I call in the troops we are ready for the challenge! The cost/benefit analysis has been done with the Realtor and we know how much we should do to bring this house into 2014.  It isn't cheap and it isn't easy, but our commitment is there. And as we forge ahead, my client understands that the fruits of our labor will be within his reach.  Talk about "light at the end of the tunnel"!

You are seeing the "Before"photos in this post and I will gladly share the  "Afters" when the house is ready.  But there is no question in my mind-staging a house is a labor of love.

 

Comments(25)

John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

You are the Home Stager to call Joanna!

Feb 11, 2014 03:22 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Joanna -  I like the comparison to being a psychologist.  You laid out the personal side of staging.  Someone told me that business is really personal and I believe that.  You have just validated that with your description of your clients.

Feb 11, 2014 04:09 AM
Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Joanna, I know how hard this is. I'm getting ready to help the daughter of my Sunday School teacher, who just passed away.

Feb 11, 2014 05:47 AM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Joanna, this is not an easy task, it's not for the faint of heart for sure. Looking forward to seeing after photos.

Feb 11, 2014 09:01 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I guess it is a blessing the parents are not there to see the transformation. It could be painful. The son realizes what needs to be done to make it meet the expectations of today's buyers. You will put lots of love into it. 

Feb 11, 2014 09:34 AM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

Staging makes such a huge difference.  How we live in a home is not how it should look when it hits the market.

Feb 11, 2014 09:57 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Joanna- I have to agree with Debbie... it is probably a blessing that the parents aren't there because it truly is hard to pack up a life.  I can't wait to see the "After" photos. 

Feb 11, 2014 10:45 AM
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Thanks my friend in the Q-you Rock!

Grant, you are right, very much the psychologist!

Connie, it is really a labor of love-so many memories.

Beth, we are going slowly because there is still much to pack but hopefully the work will get done in a timely way.  Will take lots of photos.

Debbie and Kathy, I think you are right.  My mother would have been heartbroken had she seen what I did to her apartment to get it ready to sell!

Chris Ann, you are right on.  How we live is not how we sell!

Feb 11, 2014 11:57 AM
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Joanna. You certainly took on a huge challenge, but one thing for sure, if you take it on the work and goals will get accomplished. Well done.

Feb 11, 2014 06:45 PM
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Thanks Joe, like the little engine that could, it will get done, it will get done...

Feb 11, 2014 09:52 PM
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-739-3843

Joanna, you have to be great at reading people to do this. It is a monumental task that you take on, both physically and emotionally to guide, mentor, be a therapist, designer, and sister all at the same time. 

Can't wait to see the finished product!

Feb 11, 2014 10:45 PM
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Believe me Gayle, it is not easy for me but I actually really like the client so that makes a big difference too!

Feb 11, 2014 11:41 PM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hi Joanna - can't wait to see the transformation and see the magic you create so well.  

Feb 12, 2014 03:34 AM
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Hello Joanna,

Staging is a labor of love - especially in situations such as these.  So many memories, so many years of things to go through...it can be fun, it can be painful.  I know we all can not wait to see the after photos!

Feb 12, 2014 05:07 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Been there, done that.  All too often.  I had a client a few days ago, 88 yrs. old.  The house is from the 1800's.  The furnishings very dated.  The home not at all maintained.  Oh, and she is a smoker....and has been a very very long time.  This will not be a labor of love for me, I did my consult and now it's up to her family.  I've done all I can do.

Feb 12, 2014 05:58 AM
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Hi Michael and Lisa, in this case it is a labor of love because I really like the son and he is very aware of how much has to be done here.  I know this is not a new story-but definitely part of the job description.

Sharon, I understand where you are coming from-I too refuse projects that are too much for me and , if they were smokers, forget it!  I need to breathe!

Feb 12, 2014 06:00 AM
Toni Weidman
Sailwinds Realty - Trinity, FL
20+ Years Selling Homes in New Port Richey, FL

It is a difficult part of your job and ours, Joanna. So much emotion; I can't tell you how many times I've cried along with my clients.

Feb 14, 2014 04:28 AM
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Toni, you are right, I am extremely emotional and I too have cried, and sometimes it doesn't take much!!!

Feb 14, 2014 04:36 AM
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Joanna, you are there, by their side, helping them every step of the way. You hold their hand and make them close their eyes to see and trust your eyes to do the job. Just like it's hard for me to understand what a doctor is saying, so too does a client need to put their trust in you. You are the RX for success!

Feb 14, 2014 08:19 AM
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Thanks so much kiddo, glad to know that I'm the right prescription-you have such a way with words!!!

Feb 14, 2014 12:55 PM