I did a consult in a small townhouse complex recently.
The clients were empty nesters.
One of the first things I asked them was what age groups their neighbors fit into.
Why? Because I wanted their home to 'speak' to the correct group of buyers.
Staging is about helping buyers see themselves living in the home.
It turned out that the complex was full of empty nesters and professionals ... no children. That fit with the design of the units.... two bedrooms, 2 1/2 baths, great room and loft area.
What sort of features will this group of buyers want? Home office? Den area? A great room capable of entertaining? Guest bedroom?
The basics will be followed of course .... highlight the space in each room .... show off the storage .... flood it with natural light .... show off the patio area ....
Each area will be Staged to appeal to their target market.
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