- Keep it conversational. Ask questions from your audience, present challenges and offer solutions.
- Never make the same pitch twice. Each sales pitch should be tailored specifically to each audience.
- Everyone loves stories. Telling good stories in your sales pitch requires gathering as much intelligence about your audience as possible. Find out what the buyer or investor is interested in and paint a creative picture of how your product or idea aligns with those interests.
- Explore potential objections candidly. Before your pitch, think through all potential objections, like budget, demand, time, etc., from your audience and be prepared to fully address those objections with solutions.
- Be proactive in next steps. The buyer or investor should never be the first one to follow up. Send a thank you letter, have lunch scheduled to be brought in when you leave, deliver something personal to each member of the audience – do whatever it takes to stand out and make it clear that you’re listening.
- When you feel ready, present your pitch at a local business pitch event or to peers who’ve been successful with business pitches.
You would think that this advice comes from a world famous realtor, but it is not. Realtors can learn valuable business lessons from an Israeli paratrooper turned entrepreneur as well as any other business person. Rony Zarom, millionaire owner of Watchitoo and HD Video subscribes to a set of rules with all of his business meetings and they all apply to us as well when going out on a listing appointment.
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