What gives? Have you noticed some agents representing a team seem to be more interested in marketing themselves versus what appears to be the best interests of their clients. Even more amazing are the buyers and sellers who agree to this approach by signing on the dotted line for this representation! Here's the pitch...Sellers accept the hype of a "team" presentation that they are "Number One" and sell more homes than any other team/agent in a location, school district, whatever. Let's assume they do and must with the overhead costs of who knows how many buyer agents and back office staff in tow. Perspective buyers are lured to the team's information (Web, phone, etc.) and the pitch highlights them. One team's approach is to highlight all homes they have listed on their sign flyers. What is the seller thinking? Why would any seller agree to this marketing logic? Check it out...a perspective buyer pulls up in front of a property, grabs a flyer, looks at all the other listings shown on the flyer with a sideways glance at the property in front of them, scurries off to look at the competition, and there drives off that seller's potential offer. Ok, so I must have missed the marketing class that promoted this ploy, and the section in our code of ethics blessing a Realtor's/Team's self-promotion over the client's best interests. Now, help me understand why Realtors' rankings come in so low on the totem pole of professions securing the public's trust?
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