My Sonoma County Home is Professionally Decorated. Why do I need a stager?
Some Sonoma County home sellers are led to believe that because their home is beautifully decorated, it doesn't need to be staged. Nothing could be farther from the truth.
It's true that staging usually involves de-cluttering and possibly even some fix-up or painting that a beautifully decorated home probably doesn’t need. Thus, people sometimes believe that only "tired," un-decorated, or vacant homes benefit from staging.
While stagers do make an interior space look beautiful, this is not their only function.
Stagers are trained to present a home to give it appeal to a wide variety of buyers. Thus, the decorating they do is "neutral," rather than a reflection of the occupant's personal taste and style. The furnishings are chosen and placed to produce a "feeling" without drawing attention to themselves.
Part of this process is the removal of personal items that take the focus away from the house. You as a seller really don't want your potential buyers examining your photos, trophies, awards, or collections when they should be noticing how the house exactly suits their wants and needs.
Buyers who are distracted in this manner can pass up a house they'd love, simply because they didn't "see" all the features and benefits.
In addition, stagers know how to place focus on a home's most appealing or useful features and benefits, while showing potential buyers the possible uses for each space.
The bottom line: Just because your Sonoma County home has been professionally decorated doesn't mean it won't benefit from a stager's touch.
Real Estate begins with Romy!
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