Newspaper & Magazine Advertising Drives Buyers to Websites - What good is a Website, if no one knows about it? - The Proper Marketing of Your Orange County Home - Selling in today's Market

Print Media Isn't Dead... Here's The Proof!

Print is the easiest medium to read and most people prefer reading printed materials over reading off of their computer screen.  Print media is the best way to drive buyers to a website.  A Real Estate Website is only useful if buyers can easily find it.

July 29, 2007 - Richard Smith, president of Realogy Corp., announced last week that Coldwell Banker and Century 21 branding budgets will shrink by as much as two-thirds next year from 2006 as it shifts more ad dollars online.  ---Posted by Realogy on Blogging Systems LLC

July 30, 2007 - Suzy Antal, director of marketing for Prudential Affiliates, a unit of Prudential Financial Inc., said many Prudential practitioners have been pulling back on advertising during the current downturn, but as they return, they're shifting ad budgets to their own Web sites, creating blogs, and taking different approaches beyond newspapers.  "Is newspaper a high priority? No, " Antal says.  "I don't believe my buyers and sellers are going to be in that market."  --Daily Real Estate News  Source:  The Associated Press, Seth Sutel (07/27/2007)

Let's take a look at what happened to their web presence when these companies reduced their operating costs by cutting back on Print Media.

                                           Notice the Dates of the Statements and then -------------   Look Here

The Blue Line on this graph is First Team's Internet presence compared to our main competitors here in Orange County.  Our philosophy is to invest in Marketing & Advertising regardless of market conditions.  You can clearly see that the other companies invested in you only during the height of the market.  We were the first company to widely embrace the internet for our clients and take great pride in implementing innovative strategies for you. 

95% of Buyers are looking at homes online....     Print Media drives buyers to Websites!

Let's take an even closer look!

The real estate business is cyclical.  We understand that and collectively "save for that rainy day" by setting aside at least 6% of the commission earned by every agent on EVERY transaction.  This allows us to be consistent for you, year after year, in every type of market.  This is not the market to be cutting back on Marketing & Advertising.   First Team pours $4 million dollars every year into print media alone with another $1 million going to our Internet Marketing.

Print Media...   Drives Buyers to Websites!

Here you will find some of the Newspaper and Magazine Publications we use to drive buyers to our website.  Take a look at the frequency that we advertise in these publications and the Circulation they get.  Consistency is key.

Trendgraphix Report showing the top 7 Real Estate Companies in Orange County.  We are the only real estate company in Orange County putting the amount of money into Print Media that we are...  

I have a hunch that the Print Media might be working...

Contact Sandra Carlisle at (949) 500-0482 to get our extensive marketing campaign working for you!