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Is This The Best or Worst Type of Real Estate Marketing?

By
Real Estate Technology with AgencyLogic

Just how far should a real estate agent go when they need to sell a home? It seems, based on this video, that Australia based Neo Property is prepared to take things a lot farther than most...

 

The video is part of a single property Website created by the company (www.15queenannecourt.com.au) and it, in part, invites you to an open house for one of their listings. Note: while the video doesn't contain nudity we don't know that it can be called 'safe for work.'

 

Neo Property describes itself as “incorporating the very best and most scientific, accountable approach to sales and marketing” and they take that to the max with this listing video; it not only uses sex but also includes an amazing amount of action. It obviously takes real estate marketing to a whole new level but I'm not sure if it is a higher or lower level.

 

The real question remains; is it good or bad marketing?

 

 

Posted by

 

Victoria Ray Henderson
HomeBuyer Brokerage - Washington, DC
Washington DC Real Estate

Wow! They do things differently in Australia:)

Not sure this would work with us or in Washington DC. Locals are a bit sensitive to the swat team/helicopter rescue. With snow on the ground and temps in the 20's, those lovely ladies would need more clothing in our town.

Have a great week! Thanks for sharing.

Jan 06, 2015 11:35 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

I've seen several over the top/on the edge ones from Australia, so maybe more expected there.  Their TV ads push the envelop, too.

Jan 07, 2015 01:27 AM