STAGING IS NOT FOR EVERYONE!
Not all homeowners require recuperating all their equity with expediency.
Many sellers can afford to wait for a bid that is in line with what their asking price is, or they are willing to heavily negotiate.
That is why I choose not to target clients who fall into the above category.
My personal crusade with our Staging business is to truly make the endeavor to sell a house as lucrative an experience as possible for the homeowner that desperately needs every cent of their equity quickly.
We market to the "average" homeowner, where their house is their major asset, and losing a grip on their entire equity means losing a lot of what they have worked so hard for.
Few thousand dollars might not be much to many folks, but to some people, we are talking about the difference between a good college fund or a great one for their kids, being able to move to a comparable home, or one which is in a better school district, or safer neighborhood.
Time wise, having their house languishing on the market means their kids don't get to enroll in school before the year begins, or a few hundred more hours commuting instead of getting home earlier for more quality time with loved ones.
Staging benefits the average family far more than a major real estate investor, or 20th time house-flipper, or someone who doesn't have their whole life on hold for the sweet release of their deserved equity.
Our approach is to SAVE money, not spend it. And when capital does need to be directed, that it is done judiciously and with an eye on a big return on that investment.
This requires skill, knowledge, and constant research to stay abreast of buying trends.
In a perfect world, staging would occur for every residential sale. Until then, our staging business will continue to direct our marketing to the homeowners who will benefit the most.
~Michelle Molinari
Feature This...
Interior Design and Professional Real Estate Staging
www.featurethisdotdotdot.com
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