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How To Prepare Files For Printing

By
Services for Real Estate Pros

How To Prepare Your Unique Design Files

Not every job you'll want to produce with us will be a 'fill in the blanks' template creation.  For those marketing layouts where you have a unique design, be sure and follow these guidelines for the best possible production of your design.  Doing so will assure your products are printed as accurately as possible without delays.

File Formats

We accept print-ready saved from Adobe Photoshop® CS, Adobe Illustrator® CS, Adobe InDesign® CS, Adobe PageMaker, Macromedia Freehand®, QuarkXpress®. Files should be saved in any of the following formats: .eps, .jpg, .pdf, .ps, .psd, and .tif. File Formats

We can also print raster images (.tiff and .jpegs) independent of the application program used to create such designs if they are submitted at high-quality, uncompressed 300 dpi resolution, 8 bit, CMYK color mode. We cannot guarantee files created in MS-Word® or MS-Publisher® will produce high-quality images and text. Please refer to your user manual or software vendor for information on how to output a print-ready raster image that meets our specifications.

Please note that if you have an artwork file in any other format (e.g., Word® document), we encourage you to create a PDF file that can be uploaded to us.

Bleeds and Borders                                                                                             

Please keep in mind that any image you would like printed to the edge of a page must extend at least .125" (1/8") beyond the final dimension of your job to allow for cutting variations.  When using solid borders in your artwork, they must be at least .25" (1/4").Bleeds

 

 

 

 

 

 

 

 

 

Safety Zone

Any text or artwork that you wish to preserve must be inside the safety zone of  .125" (1/8") inside the final dimension of your design. Safety Zone

 

 

 

 

Resolution

In order for an image to print properly, it must be at least 300 ppi (pixels per inch, also known as DPI, or dots per inch) at the printed size. Images below 300 ppi will produce a blurry print that lacks detail. Resolution

DO NOT try to change from a low resolution to a higher resolution by increasing the ppi in your imaging program. It is important that you use another image with a higher resolution.

Outlined fonts

When submitting EPS or PDF files, you must convert your fonts into outlined fonts. Without outlining, type produced in Photoshop sometimes appears to have fuzzy edges when printed and/or your font is substituted Rasterized versus Vectorwith a different font that may not look as good. Using vector style type, or outlining your fonts will provide smooth, crisp edges. This also eliminates the need to send fonts with your files. Be advised that outlined type may display differently in your layout program than font faces. But don't worry- they will still print the same.

Color mode

In order to get the most reliable color, it is important to convert the files created on your computer from RBG to CMYKCMYK. This will prevent surprises caused by the color shift that occurs when RGB files are converted to CMYK.

Hardcopy proofs are recommended for any job that is color sensitive. Hardcopy proofs are the only way to know exactly what your job will look like before it is printed.

 

If you're not design and production savvy (many of you aren't but that's OK... the world needs experts in every field!) these may be new concepts for you.  If you have a design professional you use, terrific.  They'll understand these issues and you'll be better able to communicate with them what your needs are when you do a project.  If you need help with a project, we have a design staff here that can help you build the ideal piece for your requirements for a lot less than you might think!    

Gerald Mori
Coldwell Banker 2M Realty - Whitby, ON
Realtor - Coldwell Banker, Oshawa

Good information, Chris.

I was responsible for this sort of thing in my last two jobs so I think I sometimes take it for granted and assume everyone knows how to do this stuff. I was reminded about a week ao that this is not the case when I showed another agent a feature sheet I had designed for a new listing. She said, "How come your stuff looks so much better than mine?" It made me stop and think.

I have and use on a regular basis Quark XPress, Photoshop, Acrobat Distiller, and Illustrator. I can work quickly and efficiently with these packages because I've used them for years. I was surprised to see what the other agent was using; MS Word. I was taken aback at first but then thought, "Well, if you don't have access or the requisite knowledge to use higher-end software you really have no alternative." Which is unfortunate. But what else can you do?

That being said, I'm sure there must be some lower-priced page layout software available. I know a lot of print shops hate seeing MS Publisher files darken their doorway but at least it's a step up from Word files. For graphics there is Adobe Photoshop Elements but I don't think it allows 4 colour work, does it? Paint Shop Pro maybe?

Thanks for the blog.

 

Feb 27, 2007 01:03 PM
Rick Irving
My Texas Home Real Estate - Fort Worth, TX
Rick Irving Knows Real Estate

Thanks for all the good information. I am just not too good with all the printing stuff. You have helped me!

Rick

Feb 27, 2007 01:13 PM
George Tallabas
RE/MAX Advantage - Nampa, ID
Idaho Real Estate
Thanks for sharing. A lot of us can you this good tip.  Have a great one.
Feb 27, 2007 01:17 PM
John Cilladi
Keller Williams Real Estate - Exton, PA
REALTOR, EcoBroker, e-PRO
Now I know what I've been doing wrong! Thanks for all of the great info.
Feb 27, 2007 01:27 PM
Vicky Poe
Good Ole Rocky Top - Crossville, TN
Realtor/ Auctioneer
Thank you for the information.  I am going to save this for when I need to do another project.
Feb 27, 2007 01:33 PM
Mario Levesque
Advantage Avenue Real Estate - Wesley Chapel, FL
Tampa Realtor

Thank you very much for your information I did not know the differences between RGB and CMYK and now it is pretty clear.  no pun intended.  :-)

Mario 

Feb 27, 2007 01:42 PM
Kaye Thomas
Real Estate West - Manhattan Beach, CA
e-PRO, Manhattan Beach CA
Chris... this explains a lot... very helpful.. now if just understood all of it...
Feb 27, 2007 04:03 PM
David A. Podgursky PA
THE PODGURSKY GROUP @ Re/Max Direct - Boynton Beach, FL
THE PODGURSKY GROUP - Make the Right Move!

I design in whatever program suits the piece I'm creating...

then I use PDF995 - a freeware program - to print to PDF.... it works well for me!

Feb 28, 2007 01:12 AM
Chris Hendricks
Walnut Creek, CA

Thanks to all for the remarks.  I contend that there's a reason we aren't all experts at everything and that we should, generally speaking, be willing to pay the fee for experts to do things for us that we can't do as well for ourselves. 

Gerald:  You sound like you have the skills to do a lot of graphics work so hiring it out or finding a provider to assist you seems silly.  But for many of the rest of us, it's just a good business decision to let 'other people' make us look good.  Word is pointless (on so many levels but let's not anger Bill G. here).  We'll accept a Publisher file but even Publisher is weak since it won't outline fonts (we end up having to have our designers go through and "fix" the problems for customers). 

There are good tools out there that are easier to learn for "non-graphics" folks and fit well into the real estate world (see Imprev and SharperAgent for two examples).  Just be sure that if you like these tools, you send the files to me here at PsPrint for production!

 

Feb 28, 2007 03:45 AM