What is your brand telling the world?

What is your brand telling the world? This morning, I was fueling my car at a big box wholesale club when I overheard a discussion on an employee radio that made me smile. It appears that a major US brand provides a product to this wholesale club that sells quickly. That requires the provider to service the account on a multi-day basis each week. That's great for them. This wholesale club does an incredible amount of business.

The discussion went something like this. "Does xxxxxx deliver on Sundays or is it Monday?" "It's supposed to be this morning." "OK, I'll give them a few more minutes." "If they aren't here in 20 minutes, pull their products off the shelf. If they can't keep it stocked, we'll use someone else."

Wow! That may seem harsh, but it is a business decision based upon dependability, trust, effectiveness and efficiency. If the company can't keep their products on the shelf, the wholesale club can't sell them. If buyers can't buy them there, they will go somewhere else to buy them, and then, they may go ahead and buy their other needs somewhere else as well.

A company who can meet the demand of its customers, and even exceed them, will be known in the community for that characteristic. The same is true for a company that cannot meet their customer's needs. My wife and I no longer visit a local restaurant because the service is so incredibly slow that no amount of great food can make up for it. I don't always have two hours to go out to dinner. In this case, their food is just average which makes it even more annoying. Two visits took them off of our list permanently.

What is your brand telling the world?

You can make sure your brand is telling the world you're the best choice for their business. Here are a few suggestions that might spur that along:

• Answer the phone and answer it quickly.
• Return calls, emails and texts.
• Always be polite - even with those who are rude.
• Be proactive. Anticipate a client's needs and try to meet them before he even knows he has them.
• Follow through.
• Meet every deadline.
• Don't leave people waiting on you.
• Shock your clients with your efficiency. Trust me, they don't see that a lot these days.
• Keep your clients in the loop. 
• Explain everything all the time. Make sure your clients always understand what is going on.
• Don't boast about yourself. Let your skills show who you are and what you can do. 
• Make the best of every opportunity.
• Take responsiblity for mistakes and apologize quickly. Always make it right. 
• Treat every client like she/he is the only one. 
• Choose to be honest.
• Jettison things that don't work quickly. Don't waste money on failed marketing, staff or systems. 
• Always be dependable.

Being good in business is a conscious effort that works itself out everyday in the real world. Just because you've succeeded at something in the past is no guarantee you will succeed in the future. It's a daily effort with every client at all levels.

 

1. Buying your first home in Winchester VA

2. Winchester, VA Mid-Year Real Estate Market Update - 2016

3. Ten promises I make to every real estate client.

4. Winchester, VA - The best bedroom community for the Washington, D.C. area

5. Passion is contagious - Infect somebody!

6. Winchester, Virginia is a great place to buy a house at great discount!

7. This simple electrical test could save your life.

8. Turn setbacks into springboards

9. Reduce your mortgage by pre-paying principle and eliminating interest

10. What can I do to sell my home more quickly?

********************************************************************************

Give me a call, or email me for all your real estate needs, and let's make something amazing happen. 

mikecooper@cbginc.net, 888-722-6029

Cell: 540-336-5522

 

Real Estate Sales and Property Management         

 

 

(Disclaimer:  All grammatical mistakes, punctuation breakdowns and misspellings are purely for your amusement and entertainment.   Feel free to cackle.)