Hi Paul:
I believe in contact, contact, contact. Just like location, etc. We do mail-outs at least 4 times per year to our farm area - 6 to our customer base. From that we will always get listings and referrals. It becomes part of our advertising which (due to the expense) is layered using television, cable, print media, email and regular snail mail.
You are right, six months from now new buyers are orphaned and they can forget the friendly face who found them a home - they might remember the real estate company.
Thanks for the reminder.
Hey Paul,
We normally operate a high touch campaign with clients. We've developed our clients into 4 categories A+ = Clients who will refer you, B= A client that will refer you if asked, C= Family and friends D= Will not refer you. The higher on the list you are the more touched you are. We mail a newsletter to our complete database monthly with our A+ and B clients receiving Items of Value from The Brian Buffini Organization plus invites to our client appreciation events. Currently we have 4 events a year easter Egg Hunt in spring Hay Ride in fall, Christmas Party in Winter, and an outdoor event in Summer. In addition to that we do pop bys to drop off a small item of value twice a year to our A+ clients. Our business is about 85% referral driven. It is so much easier to work with someone you like than others.
frank J. Helderle
"WE ALWAYS HAVE TIME FOR YOUR REFERRALS"
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