I've been attending a lot of webinars, conference calls, and discussions of late that focus on internet technology and trends. From Social Networking, to company intranet, blogging, and user generated web video, there are a lot of new ways to promote yourself, your colleges and your clients. Why do I call this blog post 'bleeding edge?" Because most of us out there are not taking advantage of the amazing opportunities these new ideas and technologies present.
Social and Professional Networking are finally becoming mainstream forms of self and client promotion. Sites like activerain.com, linkedin, and facebook keep professionals from all fields in touch with each other as well as their clients. CollectiveX Groupsites is also a great, cheap way to create a client or company intranet where people can go to do/find business or just keep in touch. Want to let clients know you're trustworthy and build a reputation database? Join up at Naymz.com where you can build a network of people you have worked with, get and give references, and create an online 'reputation' presence.
Viral Marketing is also on the rise. Many of you may have first heard the term when the movie "Cloverfield" came out but viral marketing has been around for quite a while. Blogging and Forum posts can certainly make up part of a viral marketing campaign. New to the scene is Web Video and user generated content. While lots of teens have used web video for years, professionals are just now seeing the benefit for self and client promotion. Check out websites like wellcomemat and VFlyer. Don't forget to post your webvideo with sites like TubeMogul so all your time and effort will be seen.
Other professions aside for a moment, this is a brave new world for real estate advertising. Why pay $400 for a local magazine ad that few people even look at when you can post your listing on your blog then create a neighborhood and property video and spread it all over the internet in hours. I'm not saying that paper ads are dead, but they've got one toe in the grave.
Whether for real estate or some other field, what Viral Marketing and Networking techniques do you use to promote yourself and your business?
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