Hubspot is an automated marketing platform which also has an integrated CRM. What a lot of people do not know is that the software also has a blog. If you are a Hubspot user, here are some of the pros and cons of migrating a blog to the Hubspot CMS.
Easily manage Inbound campaigns
One of the benefits of having your blog hosted with Hubspot is the fact that you can easily manage your inbound campaigns. There are a lot of reporting benefits by having using Hubspot for your blog. You can easily measure the success of your inbound campaigns through the plethora of reporting tools on the Hubspot dashboard.
Lightning fast loading times
Not only is page speed a ranking factor but it is also essential for generating leads for your business. The Hubspot CMS is built for speed and the only way to slow it down is by adding large images to the site.
Optimised for personalised lead generation
Another benefit to using Hubspot is that you can take advantage of smart content to personalise interactions with visitors in terms of the CTA's used, content offers and contact forms.
SEO friendly blog
One of the most important features of using the Hubspot CMS is the fact that it is search engine friendly. SEO is a key strategy for business blogging and when done right it offers constant lead generation.
The cons of migrating to the Hubspot
One of the only cons to migrating your blog away from WordPress in particular is the fact that WordPress is so expansive when it comes to plugins, you may not get the entirety of customisation as you would wish.
Those are some of the pros and the cons of using or migrating your blog to the Hubspot CMS. As you can see the benefits outweigh the disadvantages.
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