Latino Real Estate Market Through RealEstateLatino.com

Latino Real Estate Market Through RealEstateLatino.com

Latino Real Estate Market:

From a recent Harvard University study

• In the next 20 years, 40% of all new home sales in the US will be purchased by Hispanics.
• 80% of all Hispanic renters surveyed, plan to buy a home in the next 5 years.
• The number 1 concern of Hispanics surveyed when purchasing a home is speaking in the Spanish language to their real estate professional. Their Real Estate Agent and Mortgage Broker must speak Spanish.
• Industry experts are forecasting that 2.2 million Hispanics will buy homes by 2010.

The Latino Market:

Our Research

Language Preference Among Latinos:

• Although many Spanish-speaking Latinos in the United States speak English, a large percentage of such individuals preferred to speak in Spanish when engaging in a real estate transaction.

For the Latino Community "Brand Loyalty"- It's number one!

• The Hispanic population traditionally demonstrates tremendous brand loyalty and Latinos are more likely to buy products and services advertised and provided for in Spanish.

The Latino Market is Growing Fast:

• The Hispanic population is growing dramatically and making its own market. As of 2006, there are over 42 million Hispanics in the United States . More importantly, the Hispanic population is considerably younger than other ethnic groups in the , so the Latino boom has just started and will continue to be a growing market.

Hispanic Buying Power:

• The Selig estimates the 2006 Hispanic buying power to be $798 Billion. Hispanic buying power is expected to grow 6% in 2007 to $863.1 Billion. It is anticipated that by 2011 Hispanic buying power will increase to $1.2 Trillion. From 1990 to 2011, Hispanic buying power will have increased at a growth rate of 450.

Home Ownership:

• According to the Pew Hispanic Center , 46.3% of Hispanics households owned their homes in 2001. By 2005, that number increased to 48.5% Hispanic home ownership is on an upswing.

Latino Online Marketing Opportunity

Your "Window" of Opportunities

Nearly 16 million Latinos have access to the Internet

• As measured by ComScore, 14.7 million Hispanics access the Internet from Home, Work or School
• Half of online U.S. Latinos now have broadband at home
• So Internet access is HIGHER than the reported 15 million

U.S. Latino Internet user growth outpaces that of the General Market

• Time spent and pages viewed have grown 14% in the U.S. Hispanic market, while it has only grown by 10% in the U.S. General Market
• 78% of Latinos who are English-dominant and 76% of bilingual Latinos use the internet.

U.S.Latino Internet user spent more time online

• Latinos online outpace the rest or the U.S. population in reported hours of daily media use with 13.5 hours, or 26 percent, spent with online media.
• Latinos are embracing the internet quickly with 78% going online 3-5 times per week. According to the first annual U.S. Hispanic Cyberstudy, Hispanics spend 43% more time online at work (13.5 hours) and 13% more time online at home (9.5 hours) than the overall online population

RealEstateLatino.com Online Performance

From January 08 to April 29, 2008. Unique Visits: 114037 Unique Visits

From January 08 to April 29, 2008. Unique Page Views: 682518

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