A big "thank you" to Duane Peterson of Koenig & Strey in Chicago for this suggestion for your direct mail efforts:
Remember the allure of a commemorative stamp.
Remember, your direct mail efforts are focused on human beings, and what can appear to be an afterthought can in fact be the very thing that causes one of the fickle humans in your database to take notice and (gulp) take action.
A commemorative stamp sure makes your mailer stand out amongst all typical lookalike stamps and those lovely Pitney Bowes meter stamps. Nothing wrong with those things, but when that's the norm it's pretty easy to stand out with a commemorative stamp.
Again, nothing works 100% of the time but I love creative thought like this...and it does work. I like this idea almost as much as the agent who told me she sent everyone in her database a 1 cent stamp when postage went from 41 cents to 42 cents.
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