If You Don't Want to Receive Mass Emails, Why Do You Send Them
You know the saying: "Do unto others as you would have them do unto you."
Here are some reasons to not send mass emails:
- The recipient did not ask for them.
- The recipient does not care about your offering.
- It creates information overload, so your information is forgotten anyway.
- Just because someone looked at your website, or an ad for your product, or whatever does not mean that they are interested in your product forever. Some mass emailers send the same email day after day after day after day after day . . . I would have to keep repeating this phrase for you to get the idea.
- Google, facebook, yahoo, boohoo and the rest of the social media sites do not know what people want. Just consider the real estate sites like zillow. If zillow was good at what it does, then, one, it would have estimates of property value that were not over 25% off of the real value, and, two, they would sell leads that were worth a real estate agent's time, instead of a frustrating waste of time.
- If you are basing it on numbers, then you may be missing a very important number. You may find that if you send 1,000 emails, and that if 50 respond, and if from the 50 you get 10 to act serious, and if from that 10 you get 1 sale, that it is worthwhile. But, what you are missing is that you likely annoyed 950 people who now have a negative opinion of your company just because of the annoyance. In the long term that does not work.
- The main company that makes money from these mass emailings is the company that provides the mass emailing service, unless you are doing it yourself, in which case you are wasting lots of your own time.
- If you don't want them, then what makes you think that anybody else does?
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