Thinking of selling your home
but don't want to pay a high commission?
As a seller, you may be thinking that in today's market you don't need to pay a full commission to sell your home. You know of several "Discount Real Estate Agents" who are willing to list your home for a discounted commission. Here are a few things to think about before deciding to go that route:
#1 Not putting your home in the Multiple Listing Service (MLS)
Many real estate agents will say they already have pre-qualified buyers willing to pay big bucks for your home. Some may tell you that they have a "Buyer's Specialist" who handles these buyers perhaps confusing you into thinking that the Listing Agent is representing you, when in fact if the same brokerage represents both buyer and seller this is still considered dual agency. These agents may tell you that you will save thousands of dollars in commission fees if your home sells to one of their buyers, however, if you save several thousand dollars on commission but the selling price is tens of thousands less, you have lost money. These agents may also tell you that you don't want to be bothered with all kinds of people coming in and looking at your home. Unfortunately, in order to achieve the highest selling price, you need to expose your home to the greatest number of people in the shortest period of time. The good news is that in our present market, Cheryl's marketing plan typically results in your home selling for top dollar.
#2. Insist on MLS submission
When you list your home with a discount broker, the exposure your home will be extremely limited to a dozen or so interested parties at the most. However, when you list your home with a local marketing expert who knows where, how and when to advertise your home to the "Open Market" and fully expose your home to co-operating real estate agents you will literally have hundreds of interested buyers who will compete for your home. As a result your home will certainly sell for top dollar and typically much higher than if you did not expose your home in the Multiple Listing Service, resulting in more money in your pocket - which is the bottom line isn't it?
#3. In House Companies, Escrow, Mortgage and Title
Many discount brokers will charge you less commission and compensate by providing you other services, such as in house lenders, in house escrow companies or in house title companies - check these service provider's fees carefully, they may be overcharging you in countless add-ons or garbage fees.
As a Greenville SC area native, I have a vested interest in our neighborhood. My clients trust me with their single largest asset; it is a responsibility I take seriously! Find out how I will create a customized marketing plan to meet your needs as a seller as opposed to my needs as an agent. I will target market your property to find the buyer who will pay the highest price for your home. To find out more contact Cheryl today at www.cherylteague.net
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