"Genius is one percent inspiration and ninety-nine percent perspiration."
- Thomas Edison
If you are just tuning in, this post is Part 3 of a 5 week series on how to "motivate and help real estate professionals think outside the box and try new things" with their marketing. Using quotes from the great American inventor, Thomas Edison, my goal is to inspire you to reflect on your current strategies and consider trying new ones.
So back to my title, "Your Great Idea is Worthless". I mean it, and ol' Edison's got my back on that. How many discussions, meetings, thoughts, or casual chats have you been a part of where a seemingly "great idea" was present? Did it ever come to pass? The answer to that question depends on whether or not anyone took action to make that idea a reality. An idea, no matter how inspired, no matter how original, no matter how potentially life-changing, will not amount to anything if effort is not applied. How many ideas have you had that were never realized because you let them just hang out in your head?
Now, not every idea you have is going to be great. There is nothing wrong with being reasonable, and weighing the potential pros and cons of something before investing time and money into it. That is different from doing nothing at all. But I challenge you to take a risk and give that inspiration a try! Post #1 in this series, "The Difference Between Permanent Failure and a Bump in the Road" addresses the fear that sometimes comes with trying something new.
Remember, just putting an idea into motion isn't enough, that's not the "perspiration" that Thomas Edison spoke of. You need to commit to it, work at it, and give it a chance to succeed. What great ideas have you had? What ideas have you heard of, that sound like they're great? Will you let them remain worthless, or become genius?
I work in marketing and communications for ClassifiedFlyerAds.com, focusing on tools and internet technology for real estate professionals. Our most popular tools offer competitive search engine placement and online listing distribution to over 30 real estate directories. We also offer blog profile syndication, widgets, and virtual tours - free to all subscribed members.
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