Do you know how much money you or your brokerage is spending on print advertising? A better question might be; do you know what the return is on the money that is spent on print advertising? I figure the Active Rain community no doubt has some strong opinions around this. Below is an example of a property that was listed by an NP Dodge agent using only the free technology tools provided free through the brokerage. Pay close attention to the captions during the show.
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