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A Crisis Can Be Good For Business

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Education & Training with Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals.

I pride myself on making buying and selling real estate an unstressful event for my clients.  The majority of the time it works.   But sometimes things go wrong... very wrong.  There's just nothing you can do to stop it.  It's destiny.

It's what happens next that matters.  A week ago Thursday was, without a doubt, the worst day of my real estate career.   By Tuesday I was a hero again.  I was a hero because, over the years, I've built a good reputation and people trust me.  They trust me when I say I'm going to figure out a solution.  They trust me when I tell them what I'm going to do.

I won't go into all the gorry details here about the specific transaction, but one thing I've learned over the years (actually before I ever got into real estate) is don't avoid dealing with trouble.   Immediately call everyone involved and tell them the bad news.  Assure them you are working on a solution and do what you say.  If you can't do what you say, call them and tell them that.  People respect you when you are honest with them, even if they don't like what you say.  It is hard to be mad or yell at someone when they are saying they are sorry and they're going to figure out a solution.  

I don't enjoy a real estate transactional crisis but I do enjoy being a problem solver.  What I have learned is, a major crisis once in a while can be good for business.  When you jump in and take responsibility (even for other people's incompetence) and figure out how to make things right... you will have some seriously loyal customers for life!

Next time things go bad... call all parties involved and tell them the bad news.  Tell them you're going to figure out a solution.  Then do it!   This works in real estate and every area of life and business.

Posted by

Carol Williams

"Information is FREE.
Knowledge, Experience & Integrity Are Priceless."

- Carol Williams

Retired: Real Estate Broker/Owner, Property Manager 
Coaching, goal setting, and marketing consultant

Active: Golf & Travel Blogger
"Golf isn't a sport. It's a lifestyle."
SeniorWomenGolfers.com
TopTeamCarol@gmail.com
 

Happy March !




Comments(10)

Peggy Edwards
Future Home Realty - Westchase, FL
REALTOR - Green Designation, e-PRO, Tampa Bay, FL

Excellent advice - face things and move forward.  Nice post.

Mar 17, 2007 03:31 PM
Kristal Kraft
Novella Real Estate - Denver, CO
Selling Metro Denver Real Estate - 303-589-2022

Yes, I can't agree more.  It's about taking responsibility and action.  Hopefully you found a way to make the lemonade.

kk

Mar 17, 2007 04:35 PM
Carol Williams

Hey Kristal.  I know it is 7 1/2 years later, but I was revisiting this post and wanted you to know I DID make lemonade... and served some cookies too.  Cheers!

Sep 12, 2015 05:07 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

Carol pretty darn good for your 2nd post way back on March 17th 2007!

Sep 12, 2015 04:57 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Yes, this is still true today! Be honest, be in front, and we will do fine.

Sep 12, 2015 09:50 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Hi Kat Palmiotti .  Yes, honesty is always the best policy... meeting trouble head on.  Thanks for reading.  

Sep 12, 2015 09:58 AM
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Carol

A post from the way back . . . . We all start somewhere.

Good luck and success.

Lou Ludwig

Sep 12, 2015 11:55 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Thanks for reading, Lou Ludwig .  Yes, we all begin sometime.  

 

Sep 13, 2015 02:31 AM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

 

An oldie from 2007.  Glad this was brought back to life.

' I don't enjoy a real estate transactional crisis but I do enjoy being a problem solver.  What I have learned is, a major crisis once in a while can be good for business.'

Oct 07, 2015 11:18 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Hi Margaret Rome, Baltimore Maryland , If we can't enjoy them we might as well use them to our advantage as best we can, right?  Onward!

Oct 07, 2015 11:56 AM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Carol Williams Anyone can handle a smoothe transaction with few ups and downs.

It is the crisis, no matter how big or small, that we are needed for.

Oct 07, 2015 12:01 PM