Last week I traveled to Costa Rica with my brother. He won a sales trip with his company and asked me to go with him. Awesome experience but now I'm back in action.
A few things to write about today...
- During my trip I was impressed by the American real estate franchises in Costa Rica. All of the big dogs were present. Kudos to them. We'll be there soon, just need to conqur the US first.
- Real Living had a sales meeting yesterday for the HER brand. It was well attended and I wanted to share my takeaways on AR...
- An economist from the Columbus Chamber of Commerce spoke. We're definitely in the midst of a real estate depression, however, the light at the end of the tunnel is bright in his view. His main point was that in markets like central Ohio, the highs never got to high and now the lows are not too low. The market in central Ohio is (I think) #4 in stability nationally. He compared real estate in central Ohio to a bond vs. real estate in S. Florida to a stock.
- Secondly, Harley established a panel of agents most of whom had only been in the business for 2 full years and they were already doing over 25 transaction sides per year. The commonality among these individuals was their use of technology, SEO, blogging and lead capture ability on their Real Living sites. It is interesting how our agents can tap into technology offered and quickly (within 2 years) become so successful.
- Finally, Ric Devore spoke. He's been with Real Living for a few years (under 5 I believe). He's quickly grown his business to around 200 sides/year and prior to Real Living was in sales with a large homebuilder. Ric's most compelling message was that when he was interviewing with brokerages, nobody except Real Living provided the tools he viewed as a necessity. With other brands he was forced to pay upwards of $600/month to recreate the tools he'd receive as a Real Living agent. He encouraged and showed everyone how he was maximizing what Real Living provided to be successful.
The meeting was outstanding and now feel like I and all agents who attended left feeling like we are back in action!
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