For background on this Glendale, AZ waterfront home - Arrowhead lakes housing community .....
We are trying to sell one of our rehabbed homes in Glendale, AZ (20709 N. 56th Ave. - Glendale, AZ 85308). Again, this is a waterfront home with great mountain views. The home shows well as you can see if you click here to watch the virtual tour. Our pricing on this Glendale home is extremely aggressive. Current conservative comps are 475k to 500k. We are offering this home for 428k ... it sold for 690k in May of 2007!
Why are we having such a tough time moving this house? To be fair, it has only been on the market for roughly 70 days and we have had strong interest but haven't yet received a solid offer. Because of our aggressive pricing, we actually hear people asking, "What's wrong with the property?"
We've determined that part of the problem is that we potentially priced the home too low ... yes too low ... logically speaking, I never thought that was even possible. Additionally, in consideration of the current market and lending conditions, we realize that this home is for a specific buyer since it's in a higher price range with a longer commute to get to downtown Phoenix, AZ.
Taking this in to consideration, how would you market this home? This home is listed on the MLS, we have the virtual tour, we have created Vflyer's and Postlets ads, we have advertised on various on-line sites (Craigslist.com, Kijiji.com, Backpage.com, etc.), and we have advertised with color ads in the local newspaper.
If you had only one marketing opportunity to move this Glendale waterfront home ... what would it be?
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