Special offer

How to write the highest offer and lose!? Old-World Realtors vs New Realty!

By
Real Estate Broker/Owner with Homestretch Properties

Are you writing offers on REO properties for your buyers!?  Are you facing Multiple Offer situations!?  Are you losing these deals?!  Please read on.....

We listed an REO property in San Jose on August 1, 2008 which had some serious potential and thanks to our Gorilla Marketing with Craigs List we were able to generate a lot of interest.  In 2 days we had 3 strong offers came from Realtors and I wrote one for one of my buyers as well. 

Ironically the offer which captured the Asset Managers attention was not the one that had the highest price even though she countered BOTH of them.  What became apparent to me was that most of us who have been writing offers for years; ASSUME that the person reviewing our offer is ALSO a California Realtor (or in the same State as you are) and knows exactly the significance of each CHECKED-BOX and CONTINGENCY that we are creating on the offers.  Compounding the problem was the highest offer had conditions which did not lend themselves to the on-line portal that most of us use to enter these offers.  In other words, I had to write a lot of explanations to communicate the nuances of this offer to the Asset Manager.

For instance the realtor with the higest offer was asking for 50% of Section 1 work which is typical in MOST offers we used to write in the OLD-WORD and not the New Realty!  This creates un-certainty for the Asset Manager and they don't want to bother with the offer even though it's the highest price.  Same goes for a precentage carry back on City and County Transfer taxes which when you think about is insane!   The Asset Manager reviewing this offer is in Baltimore and the property is in San Jose!!  How does he/she is expected to place a dollar value on this condition!? 

I suspect that the challenge might be that the buyers are insisting on these conditions (because they bought their house 10 years ago with the same contingencies) and the realtor has no choice but the put them on the offer!  However, we need to coach and educate our buyers that this will put their offer in an inferior situation.    You are the one leading and owning the conversation with the listing agent not the buyer and you are the one who will be blamed not them! 

The solution would be to get a strong estimate on the Section 1 repairs or any other carry back costs and then communicate that as a specific dollar mount which corresponds to what your client is requesting.   That way, the Asset Manager knows a head of the time the risk they are taking with your offer. 

I hope this help and would love to hear more if you have other examples.

David Mortaz, David@HomestretchCapital.com

www.HomestretchCapital.com

 

Erik Hitzelberger
RE/MAX Alliance - Louisville REALTOR-Luxury Homes - Louisville, KY
Louisville - Middletown Real Estate

David - I have no idea what Section 1 work is, but your overall point is well-taken.  Buying bank-owned property is unique.  The bank is looking at the bottom line.  A clean, understandable offer with few contingencies makes it easy for them to determine their actual profit/loss and make a decision.  Anything else complicates matters.   

Aug 20, 2008 06:11 AM
Bill Parecki
Elite Pacific Properties - Hilo, HI
RS, ABR, RDCPro, SFR, E-Pro, SRS, AHWD, Green

Aloha David,

Thanks for the information.  I really think you have hit it on the head.  A lot of people think that an REO is just like any other offer.  The fact is that the agent need to educate the buyer in this process.

Aug 20, 2008 06:18 AM
Donna Harris
Donna Homes, powered by JPAR - TexasRealEstateMediationServices.com - Austin, TX
Realtor,Mediator,Ombudsman,Property Tax Arbitrator

My buyers find it odd with some of the suggestions I give sometimes.  I have inspections today on a foreclosure, and we were in multiple offers.  I think ours was accepted over others because we put down two deposits of earnest money and not just one, and instead of just a plain approval letter, the mortgage person wrote out a detailed letter of the buyer's qualifications in addition to the approval letter.  It made it more genuine instead of a buyer just going through the motions.  I did suggest they offer a little more on price, but it turns out it wasn't necessary, and they will be saving that money.

Aug 20, 2008 06:22 AM
Heather Fitzgerald
REALTY WORLD-Harbert Company, Inc. - Greenwood, IN
REALTOR Greenwood Indiana Real Estate

I haven't dealt with Section One work before, but yes sometimes we need to spell out certain things, that is why we get to be the "experts" on this end of the file...

Aug 20, 2008 08:13 AM
Matthew Zgonc
Aksland Real Estate - Modesto, CA
Realtor, CFS, CVS

Most REO companies are selling them as is with no section 1 repairs I have found.

Aug 20, 2008 08:58 AM
Eric Egeland
RE/MAX SUBURBAN - Libertyville, IL
SFR, e-PRO, CDPE

Thanks for the post David,

You have aome great information here...hopefully some will take something from this

Sep 18, 2008 12:44 PM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Yes, this is an education in itself.  Our REO expert in our office has been working these for so long that he can tell you on the spot whether or not the bank will accept the offer. I am sure that is also why he gets alot of the offers he writes on his own properties pushed thru, because he knows what he is doing and can educate his buyers.

Oct 06, 2008 12:09 AM