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What's In It For Me, says the consumer...

By
Title Insurance ePro, MBA

Active Rain is great and I learn a lot to work with my customers.  But ask yourself, what do your customers want to know?  With nearly 25% of buyers relocating to other communities, schools and neighborhood information become more important the where the house is.  Your customers are looking at what neighborhood do they want to live because of the schools and the make up of the neighborhood.

They then think about commute time to their place of employment,

Then they look at what they can afford and then they are targeting the community houses might be available in.

Post information about the market but don't forget to post information about the local schools.  Not just test scores, location, graduating percentages and who goes to college but post items of interest to the community you want to attract viewership or traffic.  Where do the Boy Scouts meet, where do the Girl Scouts meet, when do the Girl Scouts sell cookies and the Boy Scouts sell popcorn. 

Provide information about community events from the local community center.

Think about what you would want to know and what would be of interest in the community and make the post and become the expert in the community as well as the neighborhood or farm you work!

Cyberhomes is a home listings, home valuation and neighborhood information site -- they have great school information down to the community level and take advantage of the information that is available to you for research.  Make it a profitable day!

Posted by

Make it a profitable day!

Scott Hoen

SHoen@FirstAM.com

Direct:  (714) 250-5014

Cell:  (714) 270-9607

"The Views expressed herein reflect only the individual's personal views and are not the views of the author's employer."

Brian Brumpton
Keller Williams Boise - Boise, ID
Boise Idaho Real Estate

Thanks for the tips Scott, content really is king and valid content at that.

Aug 25, 2008 03:48 PM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

You just can never have toooo much information.....we all need to be able to give our buyers and sellers all they need...and more !

Aug 25, 2008 04:09 PM