According to Encarta Dictionary:
1. continuation
further action or investigation or a subsequent event that results from and is intended to supplement something done before
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I'm here this morning to do a little preaching on follow-up. Can I get an AMEN!
It is very difficult to get agents to understand the importance of follow-up. Further action, supplement, these are vital when dealing with buyers and sellers. Buyers fly away without follow-up and sellers get mad. And the crazy thing about it is it is not that difficult. At least drip 'em!
Working with buyers, the view that down-the-road business is not worth the follow-up effort is myopic, and costly. Wouldn't it be nice to have a follow-up plan that results in five sales this coming November? February 2008?
Develop relationships with prospects, reach out and touch them, let them know you have the patience of Job, that you are a zen-like person with a perfect vision of the perfect future home.
Be steady, consistent, persistent, act as if it is a done deal that you are their huckleberry agent.
As a matter of fact, write them and say -- You want an agent? I'm your huckleberry!
Never let 'em see you sweat, never push, always lead.
If you are working with a seller, LET THEM KNOW WHAT IS GOING ON! You can get a lot of forgiveness for a slow-moving home if you develop a relationship and stay on top it. Follow-up, follow-up, follow-up!
I know I am preaching to the choir, but my agents are not here and I had to get it off my chest. I was hit by the inspiration and I had to let it out.
Now I will pass the offering plate.
M
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