Saturday's Los Angeles Times ran a story focusing on something near and dear to my heart...broker's opens that serve lunch!! I will be the first to admit that often (not always), I plan my caravan route around who is serving lunch. I mean, come on. Caravan runs from 11am to 2pm here. And anyone who knows me knows I have to be fed about 5 times a day or I get fussy and cranky (not to mention shaky - I think I have low blood sugar). How better to get as much out of that 3 hour window, and get to as many properties as possible, than to be able to squeeze lunch in WHILE checking out properties.
As the article mentions, some agents really do go all out. Just a couple of weeks ago, an agent in my office had his new $4.995m listing open to brokers for the first time and had a full sushi lunch catered by Sushi-Ya. He also had Starbucks there making drinks for people. Especially in a time where there are more listings competing for the attention of agents, anything you can do to get more traffic through, eyes on and tongues wagging aboiut your listing can only be a good thing.
It's noted in the article that one pitfall of this is that you get a lot of agents who aren't there to do business, but to do lunch. That's bound to hpapen, but as stated above, the more people who see your property, the more people are talking about it.
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